SBD/Issue 52/The Back of the Book

NASCAR Sprint Cup Ratings Down; Nationwide, Truck Series Up

The NASCAR Sprint Cup Series averaged a 4.3 U.S. rating and 6.9 million viewers for its points races across four nets, off 2.3% and 2.8%, respectively from a 4.4 rating and 7.1 million viewers last year. TNT and Fox were the only networks to see gains in viewership from '07. This year's ten races in the Chase for the Sprint Cup on ABC averaged a 3.7 rating and 6.0 viewers, down 2.6% and 1.9%, respectively, from a 3.8 rating and 6.1 million viewers last season. Below are average ratings and viewership across the Sprint Cup's four TV partners, as well net-by-net comparisons (THE DAILY).

NASCAR SPRINT CUP RATINGS/VIEWERSHIP TREND
YEAR
NETWORKS
AVG. U.S. RATING
AVG. VIEWERS (000)
'08
Fox+TNT+ESPN+ABC
4.3
6,917
'07
Fox+TNT+ESPN+ABC
4.4
7,116
'06
Fox+TNT+FX+NBC
4.9
7,855
NOTES: '08 Fox figures do not include the Feb. 25 race from Auto Club Speedway, which was rained out and run on a Sunday and run the following Monday. '07 Fox figures do not include the Dover Int'l Speedway race from June 4, which was rained out and run on a Monday. ESPN in '08, figures include the Sept. 7 race at Richmond Int'l Raceway, which was scheduled for ABC, but moved to ESPN due to the threat of a hurricane. For ESPN figures in '07, the race from Michigan Int'l Speedway in August is excluded due to a rainout, with the race run on ESPN2 the following Tuesday. For ABC, figures only include portions of races run on ABC and do not include portions run on ESPN or ESPN2.
 
---------- '08 ----------
---------- '07 ----------
NET
TELECASTS
RAT.
VIEWERS
(000)
TELECASTS
RAT.
VIEWERS
(000)
Fox
12
5.7
9,325
12
5.6
9,307
TNT*
6
4.2
5,722
6
4.2
5,693
ESPN*
7
4.0
5,452
5
4.4
6,069
ABC
10
3.7
5,986
11
3.9
6,156
NOTES: * = cable ratings. Due to rain, results for '08 are excluded for the Auto Club 500. For '07, results are excluded due to rain for the Crown Royal presents the Jim Stewart 400, Dodge Avenger 500, Autism Speaks 400, Pocono 500 and 3M Performance 400. For '06, results are excluded due to rain for the Golden Corral 500 and Aaron's 499. Year-end averages include points events only.


NATIONWIDE, CRAFTSMAN: The NASCAR Nationwide Series on ESPN2 averaged a 1.5 cable raing for 23 telecasts, up 7% from last year. The coverage also saw a double-digit increase in males 25-54. On Speed this season, the NASCAR Craftsman Truck Series had its highest-rated season ever, earning a 0.8 cable rating for 22 race telecasts. Of the 22 races, 19 saw year-over-year ratings gains, with 15 of them in double digits (NASCAR).

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