Dolphins Refunding Tickets For Canceled Practice Tickets In High Demand For Tour Of Rogers Place "Crashletes" Returns To Nickelodeon NASCAR's Betty Jane France Passes Away U.S. Open Debuts New Retractable Roof Figure Skating Championships Return To San Jose Galaxy Partner With Canadian Clothing Company Pepsi Rolls Out New NFL Campaign Overnight Ratings From Weekend Sports Jeter To Star In New American Family Spots
SBD/Issue 52/Sponsorships, Advertising & Marketing
Published November 26, 2008
|Cadillac Reportedly Might End 16-
Year Relationship With Couples
FORMULA FOR SUCCESS: LG Electronics Wednesday announced a multi-year deal to become a global partner and technology partner of F1 beginning in January. Per the deal, LG will be designated the official consumer electronics, mobile phone and data processor of F1. LG gets worldwide F1 marketing rights and will be credited on the timing service at F1 events and on TV graphics (LG). Terms were not released, but LG CMO Dermot Bolden said that the "sum would amount to tens of millions of dollars over the period" (REUTERS, 11/26).
BOARD BAN: In Denver, Melanie Asmar reports Vail Resorts, Winter Park Resort and Echo Mountain are "banning employees from riding a new line of Burton snowboards that feature nearly nude Playboy centerfolds." Winter Park Resort Dir of Guest Experience Tom Carey said that guests "will still be allowed to ride the boards." Asmar notes "off-the-clock employees also will be allowed to ride them." Aspen/Snowmass spokesperson Jeff Hanle said that the mountain "plans to deal with the 'Love' boards on a case-by-case basis." He said that children's instructors "will likely be discouraged from riding the boards while on duty." Meanwhile, Monarch Mountain Owner Bob Nicolls said that he "won't ban the risqué boards" (ROCKY MOUNTAIN NEWS, 11/26).
Billups Thursday To Wear Gold & Black Shoes
In Honor Of Alma Mater, Univ. Of Colorado
IT KEEPS GOING: The NHL, NHLPA and Energizer Canada announced a deal making the company the official battery of the league and union in Canada. The deal includes activation across TV, NHL.com, in- arena branding, national consumer promotions and events marketing (NHL).