Manchester United Lands Richest Kit Deal Ever Lions Owner William Clay Ford Passes Away Sights & Sounds From SXSW FiveThrityEight Website To Launch March 17 ESPN To Air Series On U.S.' Prep For World Cup Cowboys Mount Huge AT&T Letters On Stadium Concussion-In-Sports Doc Makes U.S. Debut Stars Attend UNC-Duke Game Briefs Ganassi Salutes Target For 25-Year Relationship
Upcoming Conferences and Events
SBD/Issue 52/Sponsorships, Advertising & Marketing
Published November 26, 2008
|Cadillac Reportedly Might End 16-
Year Relationship With Couples
FORMULA FOR SUCCESS: LG Electronics Wednesday announced a multi-year deal to become a global partner and technology partner of F1 beginning in January. Per the deal, LG will be designated the official consumer electronics, mobile phone and data processor of F1. LG gets worldwide F1 marketing rights and will be credited on the timing service at F1 events and on TV graphics (LG). Terms were not released, but LG CMO Dermot Bolden said that the "sum would amount to tens of millions of dollars over the period" (REUTERS, 11/26).
BOARD BAN: In Denver, Melanie Asmar reports Vail Resorts, Winter Park Resort and Echo Mountain are "banning employees from riding a new line of Burton snowboards that feature nearly nude Playboy centerfolds." Winter Park Resort Dir of Guest Experience Tom Carey said that guests "will still be allowed to ride the boards." Asmar notes "off-the-clock employees also will be allowed to ride them." Aspen/Snowmass spokesperson Jeff Hanle said that the mountain "plans to deal with the 'Love' boards on a case-by-case basis." He said that children's instructors "will likely be discouraged from riding the boards while on duty." Meanwhile, Monarch Mountain Owner Bob Nicolls said that he "won't ban the risqué boards" (ROCKY MOUNTAIN NEWS, 11/26).
Billups Thursday To Wear Gold & Black Shoes
In Honor Of Alma Mater, Univ. Of Colorado
IT KEEPS GOING: The NHL, NHLPA and Energizer Canada announced a deal making the company the official battery of the league and union in Canada. The deal includes activation across TV, NHL.com, in- arena branding, national consumer promotions and events marketing (NHL).