Big Execs Reminisce On Sports Media Executive Transactions WVU Looking For Luck's Replacement DC United Finalizes New Stadium Approval Rams' Move To L.A. Unlikely For '15 Cuba Decision Could Impact MLB Wojnarowski Profile Alleges Improper Sourcing Constellation, NHL Sign Groundbreaking Pact Year In Review Intro USOC Denies Boston Has Weakest '24 Bid
SBD/Issue 52/Sponsorships, Advertising & Marketing
Hitting The Wall: Remaining Super Bowl Ad Spots Slow To Sell
Published November 26, 2008
TAKE THIS JOB AND LOVE IT: USA Today's Laura Petrecca notes both Career Builder.com and Monster.com, the nation's "two largest on line job-listing companies," will both air ads during NBC's coverage of the Super Bowl. Career Builder CMO Richard Castellini said that the company is "targeting a 'dual audience' of both job seekers and employers" with its two Super Bowl spots. Monster CEO Sal Iannuzzi added that his company is "also trying to reach both groups with its Super Bowl ad buy -- and to tout a website revamping that cost 'several hundred million dollars'" (USA TODAY, 11/26).