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SBD/Issue 52/Sponsorships, Advertising & Marketing
Hitting The Wall: Remaining Super Bowl Ad Spots Slow To Sell
Published November 26, 2008
TAKE THIS JOB AND LOVE IT: USA Today's Laura Petrecca notes both Career Builder.com and Monster.com, the nation's "two largest on line job-listing companies," will both air ads during NBC's coverage of the Super Bowl. Career Builder CMO Richard Castellini said that the company is "targeting a 'dual audience' of both job seekers and employers" with its two Super Bowl spots. Monster CEO Sal Iannuzzi added that his company is "also trying to reach both groups with its Super Bowl ad buy -- and to tout a website revamping that cost 'several hundred million dollars'" (USA TODAY, 11/26).