SBD/Issue 52/Franchises

Who's Singing The Blues? St. Louis Drawing Big Crowds This Season

Blues' Attendance At Scottrade Center
Up 7% Through First Eight Games Of Season
The Blues are "winning back big crowds" to Scottrade Center this season, as the club averaged 18,800 fans for its first eight home games, a 7% increase "from their first eight last year, and 1,000 more per game than their full season average in 2007-08," according to Christopher Tritto of the ST. LOUIS BUSINESS JOURNAL. The club sold out seven of its first nine home games, and there are around 9,500 season-ticket holders, a 70% jump from 5,600 "when SCP [Worldwide] purchased the club in July 2006." Blues Enterprises CEO Peter McLoughlin said that sponsorship revenue also "is 10[%] ahead of where it was a year ago." Tritto reports a "big part of the Blues' sales success is creative marketing," including the Blues Bailout Plan. The promo, which will select a fan at each Saturday home game and pay their mortgage up to $1,000/month for four months, has resulted in 3,500 ticket sales since being announced November 10. Half of those "are for Saturday games." Tritto: "The fact that fans and sponsors are voting with their wallets in favor of the Blues is all the more notable considering the current economic pressure on discretionary spending" (ST. LOUIS BUSINESS JOURNAL, 11/21 issue).

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