Capitals Launching Original TV Show In Effort To Expand Fan Base

New Show, To Air Over 20 Weeks On CSN Mid-Atlantic, Will Give Off-Ice Look At Players

The Capitals, buoyed by an "expanded season-ticket base and rising TV ratings," are looking to expand their fan base by "launching the team's first original television show," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The 30-minute show, which will be called either "Caps All Access Monday" or "Capitals RED TV," will air over 20 weeks on Comcast SportsNet Mid-Atlantic and will offer an "off-the-ice look at players, coaches and fans affiliated with the team." The show will also be available on demand. Each episode will feature "eight or more segments, and the Capitals plan to recycle those segments online and during games at the Verizon Center." The series is the result of a partnership between the team, Starbridge Media and CSN, and Starbridge and the Capitals will "cover production costs, sell advertising and share in revenue from the show." CSN will get "one minute of the show's eight minutes of commercial time," and the net will "promote the show 20 times a week and include a promotion for the show in a rotating banner" on its Web site. Capitals Senior VP & CMO Tim McDermott said that sales around the program will include "everything from product placement and sponsored segments to standard advertising" (SPORTSBUSINESS JOURNAL, 11/24 issue).