Published November 25, 2008
THE DAILY each day this week is presenting the results from the fourth annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at MLB, the NFL, the NBA and the NHL. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.
MAJOR LEAGUE BASEBALL
|
Most effective MLB team owner:
|
John Henry/Tom Werner
(Boston Red Sox) |
40.82%
|
George Steinbrenner
(New York Yankees) |
15.02%
|
Arte Moreno
(Los Angeles Angels) |
10.95%
|
Stuart Sternberg
(Tampa Bay Rays) |
8.58%
|
|
Responses: 1,644
|
|
State of MLB now compared with five years ago:
|
| Stronger property |
48.48%
|
| About the same |
27.67%
|
| Weaker property |
11.99%
|
| Much stronger property |
10.55%
|
| Much weaker property |
1.31%
|
|
Responses: 1,677
|
|
Most marketable player:
|
| Derek Jeter |
49.51%
|
| Alex Rodriguez |
12.48%
|
| Manny Ramirez |
6.61%
|
| David Wright |
6.24%
|
| Chase Utley |
4.82%
|
|
Responses: 1,618
|
|
Do you support the use of instant replay in MLB to review umpire calls?
|
| Yes |
74.75%
|
| No |
14.46%
|
| Im not sure |
10.79%
|
|
Responses: 1,687
|
|
|
Least effective MLB team owner:
|
Peter Angelos
(Baltimore Orioles) |
12.48%
|
| Bob Nutting (Pittsburgh Pirates) |
11.30%
|
Ted Lerner
(Washington Nationals) |
10.86%
|
| David Glass (Kansas City Royals) |
10.30%
|
George Steinbrenner
(New York Yankees) |
9.86%
|
|
Responses: 1,602
|
|
Team with the most creative/innovative marketing efforts:
|
| Boston Red Sox |
19.44%
|
| New York Yankees |
14.70%
|
| Chicago Cubs |
6.32%
|
| Philadelphia Phillies |
6.32%
|
| Los Angeles Dodgers |
5.36%
|
| Tampa Bay Rays |
5.36%
|
|
Responses: 1,456
|
|
Biggest challenge facing MLB in the year ahead:
|
| Revenue and payroll disparity |
29.40%
|
| Steroids and drug testing |
26.24%
|
| Launching MLB Network |
18.07%
|
| Maintaining labor peace |
11.39%
|
| Enhancing global appeal of the game |
10.73%
|
|
Responses: 1,677
|
|
NATIONAL FOOTBALL LEAGUE
|
Most effective NFL team owner:
|
Robert Kraft
(New England Patriots) |
32.05%
|
| Jerry Jones (Dallas Cowboys) |
28.19%
|
John Mara/Steve Tisch
(New York Giants) |
10.59%
|
| Dan Rooney (Pittsburgh Steelers) |
5.40%
|
Publicly owned, nonprofit corp.
(Green Bay Packers) |
4.77%
|
|
Responses: 1,426
|
|
Most marketable player:
|
| Peyton Manning |
31.97%
|
| Tom Brady |
29.84%
|
| Brett Favre |
9.41%
|
| Tony Romo |
6.86%
|
| Eli Manning |
6.51%
|
|
Responses: 1,414
|
|
Team with the most creative/innovative marketing efforts:
|
| Dallas Cowboys |
26.91%
|
| New England Patriots |
10.43%
|
| Philadelphia Eagles |
7.17%
|
| New York Giants |
5.33%
|
| Green Bay Packers |
4.54%
|
|
Responses: 1,256
|
|
|
Least effective NFL team owner:
|
| Al Davis (Oakland Raiders) |
31.78%
|
| William Clay Ford (Detroit Lions) |
15.75%
|
| Bill Bidwill (Arizona Cardinals) |
8.02%
|
| Mike Brown (Cincinnati Bengals) |
7.02%
|
Chip Rosenbloom/Lucia Rodriguez
(St. Louis Rams) |
5.08%
|
|
Responses: 1,397
|
|
State of the NFL now compared with five years ago:
|
| Stronger property |
51.27%
|
| About the same |
25.71%
|
| Much stronger property |
20.06%
|
| Weaker property |
2.55%
|
| Much weaker property |
0.41%
|
|
Responses: 1,451
|
|
Biggest challenge facing the NFL in the year ahead:
|
| Maintaining labor peace |
40.99%
|
| Compensation for retired players |
13.82%
|
| Addressing economic disparity between teams |
12.72%
|
| A franchise for the L.A. market |
10.32%
|
| Drug-testing for the leagues players |
7.02%
|
|
Responses: 1,454
|
|
NATIONAL BASKETBALL ASSOCIATION
|
Most effective NBA team owner:
|
| Mark Cuban (Dallas Mavericks) |
28.28%
|
| Wyc Grousbeck (Boston Celtics) |
16.60%
|
| Jerry Buss (Los Angeles Lakers) |
14.73%
|
| Peter Holt (San Antonio Spurs) |
10.93%
|
| Ed Snider (Philadelphia 76ers) |
6.71%
|
|
Responses: 1,446
|
|
Most marketable player:
|
| LeBron James |
56.59%
|
| Kobe Bryant |
17.13%
|
| Kevin Garnett |
5.12%
|
| Dwyane Wade |
5.05%
|
| Yao Ming |
3.96%
|
|
Responses: 1,465
|
Mavs fans watch their team play the Los Angeles Clippers in 3D HD at a Dallas theater.
|
Team with the most creative / innovative marketing efforts:
|
| Dallas Mavericks |
17.18%
|
| Boston Celtics |
12.17%
|
| Los Angeles Lakers |
10.32%
|
| Philadelphia 76ers |
8.40%
|
| Phoenix Suns |
6.78%
|
|
Responses: 1,298
|
|
|
Least effective NBA team owner:
|
James Dolan
(New York Knicks) |
30.17%
|
Donald Sterling
(Los Angeles Clippers) |
14.66%
|
Bob Johnson
(Charlotte Bobcats) |
8.85%
|
Clay Bennett
(Oklahoma City Thunder) |
6.44%
|
Michael Gearon Jr.
(Atlanta Hawks) |
6.44%
|
|
Responses: 1,412
|
|
State of the NBA now compared with five years ago:
|
| Stronger property |
34.63%
|
| About the same |
28.70%
|
| Weaker property |
24.03%
|
| Much stronger property |
7.31%
|
| Much weaker property |
5.33%
|
|
Responses: 1,519
|
|
Describe the state of player issues/behavior in the NBA:
|
| Still a significant problem |
53.93%
|
| Handled adequately by the league |
26.17%
|
| Overblown by the news media |
19.89%
|
|
Responses: 1,513
|
|
Biggest challenge facing the NBA in the year ahead:
|
| Improve player image |
39.76%
|
| Address integrity-of-the-game concerns |
22.66%
|
| Increase national TV ratings |
19.22%
|
| Tap global markets |
8.12%
|
| Increase revenue sharing between big-market and small-market teams |
7.99%
|
|
Responses: 1,514
|
|
NATIONAL HOCKEY LEAGUE
|
Most effective NHL team owner:
|
| Mike Ilitch (Detroit Red Wings) |
33.11%
|
| Ed Snider (Philadelphia Flyers) |
10.84%
|
Mario Lemieux
(Pittsburgh Penguins) |
8.49%
|
Ted Leonsis
(Washington Capitals) |
5.04%
|
| Rocky Wirtz (Chicago Blackhawks) |
4.87%
|
|
Responses: 1,190
|
|
Since the lockout, the NHL's financial standing is:
|
| Somewhat better |
44.62%
|
| Same |
21.11%
|
| Somewhat worse |
16.85%
|
| Much better |
13.24%
|
| Much worse |
4.17%
|
|
Responses: 1,246
|
|
Most marketable player:
|
| Sidney Crosby |
67.28%
|
| Alex Ovechkin |
12.08%
|
| Daniel Briere |
3.86%
|
| Martin Brodeur |
3.61%
|
|
Responses: 1,192
|
|
|
Least effective NHL team owner:
|
| James Dolan (New York Rangers) |
14.03%
|
| Charles Wang (New York Islanders) |
9.95%
|
| Bruce Levenson (Atlanta Thrashers) |
8.26%
|
| Jeremy Jacobs (Boston Bruins) |
7.10%
|
| Alan Cohen (Florida Panthers) |
6.22%
|
|
Responses: 1,126
|
|
State of the NHL now compared with five years ago:
|
| Stronger property |
32.10%
|
| Weaker property |
25.90%
|
| About the same |
21.04%
|
| Much stronger property |
11.54%
|
| Much weaker property |
9.42%
|
|
Responses: 1,274
|
|
Team with the most creative/innovative marketing efforts:
|
| Philadelphia Flyers |
10.73%
|
| Detroit Red Wings |
8.55%
|
| Chicago Blackhawks |
7.00%
|
| Pittsburgh Penguins |
6.55%
|
| Anaheim Ducks |
5.27%
|
| Minnesota Wild |
5.27%
|
|
Responses: 1,100
|
|
