SBD/Issue 51/Facilities & Venues

Cowboys Have Sold About 85% Of '09 Season Tix For New Stadium

Only About 9,500 Seats Still For Sale
For '09 Season At New Cowboys Stadium
The Cowboys yesterday said that they have sold almost 85% of season tickets for the '09 season, the team's first in their new stadium, and the remaining tickets yesterday were made available to the general public, according to Jeff Mosier of the DALLAS MORNING NEWS. Cowboys Dir of Corporate Communications Brett Daniels said that about 9,500 of the 61,000 seats in the 80,000-seat stadium are "still available after nearly a year of sales," following a period where seats were "only available to current season ticket holders or fans who paid for a spot on a waiting list." The stadium's capacity is comprised of 61,000 "reserved, club and loge seats as well as suites and standing-room-only tickets in the end zones." Many of the "cheapest seats" in the stadium have already sold out for next season, as "all of the upper-deck corner seats, which cost $59 per game and don't require a seat license, are gone." The Cowboys yesterday also noted that 240 of the stadium's 300 suites have been sold for next season. The team "originally planned to build 200 suites but increased that number this year in response to strong sales." Daniels said that "most of the remaining suites" cost between $150,000-300,000. Mosier writes the ticket sales "seem to back up" Cowboys Owner Jerry Jones' "financial decision to charge record-high" prices for PSLs, which cost as much as $150,000 (DALLAS MORNING NEWS, 11/25). In Ft. Worth, Andrea Ahles notes all of the remaining available seats have a 30-year PSL "attached to them," ranging from $4,000-150,000. Daniels said that "about 11,000 were on the waiting list and that all requests have now been satisfied." The Cowboys said that they probably will "roll out a new sales campaign to help sell the remaining tickets after the first of the year" (FT. WORTH STAR-TELEGRAM, 11/25). The following chart offers a breakdown of the Cowboys season-ticket numbers (DALLAS MORNING NEWS, 11/25).

Seats Sold
51,500
Seats Remaining
9,500
Club Seats Remaining
3,500
Reserved and Loge Seats Remaining
6,000
Suites Sold
240
Suites Remaining
60
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