SBD/Issue 49/The Back of the Book

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  • ESPN Sports Poll: How Do You Consume Your Sports Info?

    The ESPN Sports Poll, a service of TNS Sport, asked sports fans how many times in a typical week they listen to a sports report on the radio, watch a sports report on TV, and look at a sports section in a newspaper. The following is a breakdown of responses for January-September ’08 (ESPN Sports Poll).

    HOW MANY TIMES A WEEK DO YOU....
     
    LISTEN TO A SPORTS REPORT ON RADIO
    WATCH A SPORTS REPORT ON TV
    READ THE SPORTS SECTION OF A NEWSPAPER
     
    n = 7,762
    n = 7,746
    n = 7,822
    0
    55.5%
    25.8%
    33.7%
    1-2
    19.4%
    24.3%
    25.4%
    3-5
    15.0%
    29.2%
    17.3%
    6+
    10.1%
    20.7%
    23.6%

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