SBD/Issue 49/Sports Media

Media Notes

In L.A., Diane Pucin reports there is a "new cellphone web browser that can be downloaded called Skyfire that enables Windows-based and certain Nokia model cellphones to pick up streaming video, including NFL Network games on Thursday nights and NBC games on Sunday nights." The NFL recently had announced a "deal to allow Sprint to offer its wireless customers" the NFL Net telecasts. NFL VP/Corporate Communications Brian McCarthy said of the Skyfire application, "We are exploring our legal options in regards to several different platforms." Skyfire VP Tracy Demiroz said that she is "unaware of any legal concerns the NFL might have" (L.A. TIMES, 11/21).

MORE BCS FALLOUT: The AP's Tim Dahlberg wrote under the header, "BCS Sells Out; We Pay Price." The BCS, in selling its rights to ESPN beginning in January 2011, "sold out more than 15 million U.S. households," and they "did it for the money." Dahlberg: "It's just business as usual, and the business in this case is college football, which long ago gave up the pretense of being anything other than a big money factory for the schools that play it. Can't afford cable or satellite TV? Too bad, but you're not the demographic advertisers want watching anyway" (AP, 11/19). But in Orlando, Dave Darling writes the ESPN/BCS partnership is "not a bad deal for college football and its fans." No network has "more resources and can devote more time to covering this sport than ESPN" (ORLANDO SENTINEL, 11/21).

Comcast SportsNet Philadelphia To Re-Air
Key Games From Phillies' World Series Run
PHILLIE PHEVER: In Philadelphia, Paul Vigna reported 45 Phillies games next season will be televised on WPHL-MYT as part of a three-year deal. The net also will air three Spring Training games next year (, 11/19)....Comcast SportsNet Philadelphia beginning December 9 will replay games from the Phillies' run to the World Series title this season. The series, "Miracle on Broad Street: 2008 Phillies Championship Journey," begins with the September 27 Nationals-Phillies game. The net will re-air six games in total (CSN).

END OF THE LINE: MSG Media President Mike Bair said that MSG Network's nightly "MSG, NY" will no longer "exist in its current form, effective at the end of the calendar year." On Long Island, Neil Best reported the program "will be 'repurposed' as something more closely resembling a traditional postgame show and generally will appear only on nights the Knicks and/or Rangers play." Bair said that the show will cover "more than just those two teams, including other local hockey teams on Rangers game nights." Best wrote the show was an "unusual blend of sports and entertainment, primarily focused" on MSG events. Bair said that he does "not anticipate job losses of MSG staff." Meanwhile, MSG also will cancel its weekly "Hockey Night Live" (NEWSDAY, 11/20).

NOTHING NEW:'s Dave Larzelere writes three episodes into its "highly publicized run,"'s original online series "Mayne Street" is charting the "heavily trodden path of many bland sitcoms that have come before." The principal characters are a "collection of network comedy archetypes straight out of central casting" (, 11/20).

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