SBD/Issue 49/Sports Industrialists
This Week's Newsmakers: ESPN's BCS Rights A Boost For The Net
Published November 21, 2008
THE DAILY each Friday offers our take on the performances over the past week of people and entities in sports business. Here are this week’s newsmakers:
BCS Deal Boosts ESPN's Already Thorough
College Football Coverage, May Set New Trend
LOSE: MARK CUBAN -- Only a short time ago, the boisterous Mavericks owner reportedly possessed the highest outstanding offer for the Cubs and undoubtedly had emerged as the fan favorite among North Siders to seize control of the club from SAM ZELL. But shocking insider-trading charges levied by the SEC leave Cuban and his Windy City dreams in a state of tremendous doubt. While many see the accusations as the final straw for MLB owners trying to keep Cuban out of baseball, reports circulate that the validity in Cuban’s bid had come and gone long before Monday’s news. Also, the loquacious owner may have to answer to DAVID STERN, and it’s fair to say the two do not always see eye to eye.
DRAW: JIMMIE JOHNSON -- The driver of Hendrick Motorsports' No. 48 Chevy is in the midst of one of the greatest championship runs in NASCAR history, and Sports Illustrated on this week’s cover proclaims Johnson is “Tom Brady In A Firesuit.” Yet despite winning his third consecutive Sprint Cup championship last Sunday, many say Johnson's marketability is unlikely to suprass that of some of his more outspoken peers, as the driver has been called "vanilla," "robotic" and even the “Roger Federer of NASCAR.” But while his Q score may not stack up with other elite athletes, few can match his “cool” factor behind the wheel. And that's something many on NASCAR's senior circuit would gladly trade their endorsements for.