SBD/Issue 49/Sponsorships, Advertising & Marketing

Names & Faces: Polamalu To Remake Greene's Coke Super Bowl Ad

Polamalu To Star In Remake Of
Classic Coca-Cola Super Bowl Ad 
In Pittsburgh, Ed Bouchette reports Steelers S Troy Polamalu "will be cast in the remake" of the classic Coca-Cola commercial starring Pro Football HOFer "Mean" Joe Greene that aired during the broadcast of Super Bowl XIV in '80. Polamalu "will revise the role that Greene played" in the ad, which will break during NBC's coverage of Super Bowl XLIII (PITTSBURGH POST-GAZETTE, 11/21).

LIFE AFTER GOLF: CBSSPORTS.com's Steve Elling wrote of golfer Annika Sorenstam leaving competitive golf after this weekend's LPGA ADT Championship, "How high her grandiose marketing plan will soar is hard to predict, especially given the uncertain economy twinned with the timing of her self sendoff." However, if she can "somehow position herself as a sports entity outside the ropes, it'll be one of her more remarkable achievements." Golfer Cristie Kerr said, "If anyone can do it, I think she'd be able to do it. She's got a great team around her. She's won worldwide. If she's going to try to do it now it would have more chance to not succeed. I'm sure she knows all that. It will be interesting to see what happens" (CBSSPORTS.com, 11/19).

NOTES: Red Sox 2B and '08 AL MVP Dustin Pedroia renewed his contract as spokesperson for Massachusetts-based Sullivan Tire & Auto Service. Terms of the deal were not disclosed (BIZJOURNALS.com, 11/20)....In Boston, Jim McBride writes Coors Light's commercials featuring retired coaches is the "one thing to loathe" during NFL broadcasts. McBride: "Is there anyone who thinks these are funny? ... I hope the coaches are getting paid handsomely for having their legacies reduced to rubble" (BOSTON GLOBE, 11/21).

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