SBD/Issue 49/Sponsorships, Advertising & Marketing

Marketplace Roundup

SI.com's Frank Deford wrote today's football coaches "dress entirely different from their natty predecessors." Deford: "Until, as best as I can tell, sometime in the 1980s, football coaches dressed like gentlemen, who appeared to be merely stopping off at the stadium on their way to church." The NFL's deal with Reebok required coaches to wear the company's apparel on the sideline, but that "doesn't mean it's attractive just because it's being modeled." In fact, something of a "nadir was reached" in '06, when then-49ers coach Mike Nolan "had to actually petition the league in order to dress with dignity" (SI.com, 11/19).

Nerjyzed To Debut New Game
During Bayou Classic Festivities

TONGUE TIED: During TNT’s “Inside the NBA” Thursday night, co-host Ernie Johnson unveiled a limited-edition Nike Hyperdunk shoe specifically designed for the show. Only 48 pairs of the shoe were made, each one featuring a caricature of the show’s co-hosts Johnson, Kenny Smith and Charles Barkley, on the tongue of the shoe. Barkley: “That’s nice but see, I’m a Nike guy, I’m used to it.” Smith: “We all are. I am as well” ("Inside the NBA,” TNT, 11/20).

VICTORY RED: GOLFWEEK's James Achenbach reported Nike has "decided to painstakingly duplicate the irons and wedges of Tiger Woods and sell them at retail." The Victory Red TW Blades, which are "identical to the forged muscle-back blade irons used by Woods, began appearing in retail shops and stores during the first week of November." Nike Dir of Golf Club Product Creation Tom Stites said of the clubs, "We patterned the tools after what we grind for Tiger. We were very careful about this, and Tiger (before his surgery in June) tested them." Achenbach noted Woods is "scheduled to play the Victory Red irons when he makes his return to competitive golf in 2009" (GOLFWEEK.com, 11/17).

IT'S GAME TIME: Baton Rouge-based Nerjyzed Game Studios "will debut the console edition of the Black College Football Experience video game" at the Superdome on November 28 during the 35th Annual Bayou Classic festivities. The event, which is being hosted by ESPN's Stan Verrett, "will kick off Nerjyzed's national advertising campaign for the game" (2THEADVOCATE.com, 11/20).

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