SBD/Issue 49/Facilities & Venues

Dodgers, White Sox Want More Than $1M For Spring Naming Rights

Camelback Ranch To Feature 13,000-Seat
Ballpark, 13 Other Fields For Dodgers, White Sox
The Dodgers and White Sox are asking for more than $1M in naming rights to the field and $250,000 to $300,000 for nine charter partnerships at Camelback Ranch, their new $80M Spring Training ballpark, a Dodgers executive said. The teams are jointly operating the publicly owned facility and are selling naming rights without using a third party, said Dennis Mannion, the Dodgers' Exec VP & COO. The Dodgers hired William Morris Agency to find naming rights for parts of Dodger Stadium in L.A. Naming rights for Spring Training stadiums range from 12 years, $1M for Roger Dean Stadium in Jupiter, Florida, to 15 years, $4M at Tucson Electric Park, the facility that the White Sox shared with the D'Backs for the past 10 years. In Glendale, the 13,000-capacity park and the rest of the complex, including 13 baseball fields and three half-fields, will not be named for corporate entities, Mannion said. The nine founding partners will get brand exposure inside the stadium, which is about one mile southwest of Univ. of Phoenix Stadium and Jobing.com Arena, where the NFL Cardinals and NHL Coyotes play. The joint venture will start concentrating on doing all those deals after the stadium is up and running in February, Mannion said. Camelback Ranch's eight suites are available for lease, selling for $36,000 annually tied to multiyear contracts, said Brooks Boyer, VP & CMO for the White Sox. Contract terms include first rights to buy tickets to other events at the park. Craig Callan, who has spent the last 30 years as the Dodgers' VP of Spring Training & Minor League Facilities, retains that role in moving to Glendale from Vero Beach, Florida. Greg Corns, a former Ticketmaster regional manager in Phoenix, is VP/Business Operations (Don Muret, SportsBusiness Journal).  

SPRING FEVER: MLB.com's Kelly Thesier reported Camelback Ranch also will be used to host a "fall instructional league for both the White Sox and Dodgers," and the Dodgers will use it as "home for all of their Minor League operations throughout the year." Plans also call for the facility to host "concerts and other sporting events when baseball isn't taking place" (MLB.com, 11/20). In L.A., Sherry Stern reported the facility will have "some of the priciest tickets" in the Cactus League. The best seats will sell for $90 and include parking, water, sunscreen and cool scented towels, while lawn seats will sell for $8. Tickets will "go on sale soon" (LATIMES.com, 11/20).

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