NFL Moves Commissioner's Address Up Woody Johnson Will Be U.K. Ambassador ION ESPN To Televise Golden Boy Fight Cards Raiders File Paperwork To Move To Vegas Golf Channel Has New PGA Merch Show Deal Chargers Hold L.A. Kickoff Ceremony At The Forum MLBAM, NBC RSNs Reach Streaming Deal FIA Approves Sale Of F1 To Liberty Media Van Pelt, King Discuss Evolution Of "SportsCenter"
SBD/Issue 49/Facilities & VenuesPrint All
New Home For MLS Wizards Set To Be Built
Camelback Ranch To Feature 13,000-Seat
Ballpark, 13 Other Fields For Dodgers, White Sox
SPRING FEVER: MLB.com's Kelly Thesier reported Camelback Ranch also will be used to host a "fall instructional league for both the White Sox and Dodgers," and the Dodgers will use it as "home for all of their Minor League operations throughout the year." Plans also call for the facility to host "concerts and other sporting events when baseball isn't taking place" (MLB.com, 11/20). In L.A., Sherry Stern reported the facility will have "some of the priciest tickets" in the Cactus League. The best seats will sell for $90 and include parking, water, sunscreen and cool scented towels, while lawn seats will sell for $8. Tickets will "go on sale soon" (LATIMES.com, 11/20).
Coca-Cola Branding Prominent At BankAtlantic
Center's Newly Renamed Food Courts
PART OF SSE'S LARGER STRATEGY: The branding of the food courts is part of a larger advertising strategy by SSE in which several official partners have their own branded destination in the BankAtlantic Center. “What we’ve tried to do is put brands on destinations in the building, and in some cases create new destinations around those brands,” Yormark said. “Especially in today’s marketplace, as you can imagine, it’s not about throwing up a sign, putting an ad in the gameday program. It’s about activating the brand on-site and off-site and bringing that brand to life in a very relevant way.” The branding of the food courts, however, is particularly unique, as Yormark noted that it is the first time the food courts have been branded by a single company and marks the first-time Coca-Cola has branded an entire arena’s food courts. Yormark: “I believe it’s going to be a new best practice for them.”
Jets, Giants Owner Give Media
Tour Of New Meadowlands Stadium
Jets Owner Feels Facility Will Have Naming-
Rights Deal Despite Struggling Global Economy