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SBD/Issue 47/Sponsorships, Advertising & Marketing
Nice Catch: Reggie Wayne To Appear In New Reebok Commercial
Published November 19, 2008
Colts WR Reggie Wayne "appears to defy the laws of physics” in a new Reebok commercial that is set to debut Thanksgiving Day on NFL Network, according to Phillip Wilson of the INDIANAPOLIS STAR. Wayne, who filmed the spot for Reebok’s Hex Ride running shoes yesterday, "jogged over an in-ground pool.” Actor Stephen Mailer appears in the ad opposite Wayne as a “nerdy Reebok scientist, complete with the thick glasses, tape recorder and clipboard" who appears to “test how Wayne does” in the new shoes. Wilson notes Wayne “has filmed commercials before, but conceded he has a ways to go to catch up” to Colts QB Peyton Manning. Wayne: “I ain't on Peyton Manning's status. I guess you could say I'm building a foundation" (INDIANAPOLIS STAR, 11/19).






