- Overnight Nielsen Ratings
- Poll: NFL Best For Reaching Males 18-34
- Top Sports Events On StubHub In '10
- Sports Execs Say Under Armour Had Big '10
- Poll: ND Offers Best Sponsor Opportunity
- Overnight Nielsen Ratings
- Heat Attendance Up 14.4% To Date
- NBA Attendance Remains Flat
- Bowl Game Gifts For Players
- ESPN, ESPN2 In Just Under 100M Homes
Upcoming Conferences and Events
-
Mar 21-22
-
Mar 22
-
May 23
-
May 30-31
-
Jun 5-7
SBD/Issue 44/The Back of the Book
ESPN Sports Poll: Interest In Men's, Women's College Basketball
Published November 14, 2008
The ESPN Sports Poll, a service of TNS Sport, asked all respondents from January-September '08 about their interest in college basketball and their TV viewing habits. As the ’08-09 college basketball season gets underway, the following are interest and TV viewing levels in college basketball in general, as well as interest level in the men’s and women’s game (ESPN Sports Poll).
|
HOW INTERESTED ARE YOU IN COLLEGE BASKETBALL?
|
|
|
LEVEL OF INTEREST....
|
n = 20,642
|
|---|---|
|
Not at all interested
|
51.6%
|
|
A little bit interested
|
18.4%
|
|
Somewhat interested
|
16.8%
|
| Very interested |
13.2%
|
| TOTAL INTEREST |
48.4%
|
|
DURING THE PAST 12 MONTHS, DID YOU....
(asked of those interested in college basketball) |
YES
|
|---|---|
| Watch a college basketball game on TV? (n = 3,940) |
82.7%
|
| Attend at least one college basketball game? (n = 3,890) |
25.5%
|
|
COMPARED TO THIS TIME LAST YEAR, ARE YOU NOW WATCHING MORE OR LESS COLLEGE BASKETBALL?
|
|
|
(asked of those interested in college basketball during the season)
|
|
|
AMOUNT
|
n = 1,136
|
|---|---|
|
Less
|
14.2%
|
| No change/the same |
61.9%
|
| More |
23.9%
|
|
WHAT IS YOUR LEVEL OF INTEREST IN
MEN'S COLLEGE BASKETBALL |
|
|
(asked of those interested in college basketball in general)
|
|
|
LEVEL OF INTEREST
|
n = 20,472
|
|---|---|
|
Not at all interested
|
54.3%
|
| A little bit interested |
12.5%
|
| Somewhat interested |
16.5%
|
| Very interested |
16.7%
|
| TOTAL INTEREST |
45.7%
|
|
WHAT IS YOUR LEVEL OF INTEREST IN
WOMEN'S COLLEGE BASKETBALL |
|
|
(asked of those interested in college basketball in general)
|
|
|
LEVEL OF INTEREST
|
n = 20,383
|
|---|---|
|
Not at all interested
|
69.9%
|
|
A little bit interested
|
16.2%
|
|
Somewhat interested
|
9.1%
|
|
Very interested
|
4.8%
|
| TOTAL INTEREST |
30.1%
|
