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SBD/Issue 44/Sponsorships, Advertising & Marketing
The Big Ticket: Garnett's No. 5 Celtics Jersey Tops In NBA In '08
Published November 14, 2008
Celtics F Kevin Garnett's No. 5 jersey was the top seller in the NBA from January 1-November 2, 2008, according to CBSSPORTS.com. Lakers G Kobe Bryant's No. 24 jersey ranked second, followed by Cavaliers F LeBron James' No. 23. and Heat G Dwyane Wade's No. 3. The Celtics had three players among the top eight jersey sellers, and the Lakers had two players in the top seven. The following lists NBA jersey sales for '08 through November 2, as well as top jersey sales among Celtics players, and sales among NBA positions (CBSSPORTS.com, 11/11).
|
RK
|
JERSEY
|
% OF SALES
|
|---|---|---|
|
1
|
Celtics F Kevin Garnett
|
23.0%
|
|
2
|
Lakers G Kobe Bryant
|
19.0%
|
|
3
|
Cavaliers F LeBron James
|
12.1%
|
|
4
|
Heat G Dwyane Wade
|
6.6%
|
|
5
|
Celtics F Paul Pierce
|
4.3%
|
|
6
|
Pistons G Allen Iverson*
|
3.4%
|
|
7
|
Lakers C Pau Gasol
|
2.5%
|
|
8
|
Celtics G Ray Allen
|
2.4%
|
|
9
|
Rockets F Tracy McGrady
|
2.3%
|
|
10
|
Spurs G Manu Ginobili
|
2.1%
|
|
11
|
Suns G Steve Nash
|
1.8%
|
|
12
|
Suns generic
|
1.7%
|
|
13
|
Nuggets F Carmelo Anthony
|
1.7%
|
|
14
|
Nuggets generic
|
1.6%
|
|
15
|
Wizards G Gilbert Arenas
|
1.5%
|
|
* = Figures for Iverson's Nuggets jersey. Iverson was traded to the Pistons on November 3.
|
||
|
RK
|
CELTICS PLAYER
|
# OF JERSEYS SOLD
|
|
1
|
Kevin Garnett
|
217,400
|
|
2
|
Paul Pierce
|
40,400
|
|
3
|
Ray Allen
|
22,330
|
|
4
|
Rajon Rondo
|
4,200
|
|
RK
|
POSITION
|
# OF JERSEYS SOLD
|
|
1
|
Guard
|
446,000
|
|
2
|
Forward
|
364,600
|
|
3
|
Center
|
61,000
|
