SBD/Issue 41/Sports Media

Media Notes

BUSINESSWEEK's Tom Lowry noted if the Univ. of Texas' (UT) planned sports network, tentatively named the Longhorn Sports Network, "gets off the ground, it would be the first time a university has created its own sports network seeking broad distribution." IMG College Senior VP Pat Battle: "Texas has such an incredible fan base and such great content through all its sports programs that we feel a network like this will have a real following." Battle is "hoping the network will launch next fall." Lowry noted a "big sticking point for distributors is knowing which sports and which games the university network will be able to show." The net will show a "range of sports, from baseball to track and field," but it currently does not have rights to any UT football games, which "raises doubts about what kind of an audience the network could attract" (, 11/7). A Fox spokesperson said FSN is "not in any conversations with [UT] about selling back rights to them" (THE DAILY).

NFL Official Says Red Line Was Misplaced
For Controversial Play In Giants-Eagles Game
THIN RED LINE: In N.Y., Richard Sandomir notes NBC's red line, the "electronic approximation of the line of scrimmage," during Sunday's Giants-Eagles "Sunday Night Football" game was "maladjusted," leading to a controversy on a play in which Giants QB Eli Manning appeared to be across the red line when throwing a pass. NFL VP/Officiating Mike Pereira told NBC "SNF" producer Fred Gaudelli that the red line "should match where the sideline yardage marker is; the misplacement meant the line should have been closer" to the 20 yard line rather than the 21. Pereira yesterday said it was "clearly obvious Manning wasn't beyond the correct red line," and that he "sent a DVD of the game to the league's broadcasters as a reminder of where to correctly spot their electronic lines of scrimmage." Sandomir notes the NFL "pays no attention to [the electronic line] when its replay booth at each stadium examines disputed plays" (N.Y. TIMES, 11/11).

HIGH HOPES: Macrovision is "confident it will sell Television Games Network (TVG) before year's end" despite the current economy. Macrovision President Fred Amoroso: "I'm confident we'll be able to sell (this property). We are in the final phase of this process" (, 11/6)....NYRA has created pages on social networking sites Facebook and MySpace in an attempt to reach a younger demo (NYRA).

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