NASCAR Thinks Mobile With Website Redesign Blackhawks Ratings Down Despite Team's Success Media Notes Packers-Cowboys Sets Divisional Game Record Bisciotti: Fewer Ad Breaks Could Help Ratings ESPN OK With Schefter's Role With New League MLB, Mitú Partnering For Latino Digital Content Social Company SM2 Training College Athletes Fox Sports Launching SiriusXM Channel Social Studies: U.S. Figure Skating's Renee Felton
SBD/Issue 41/Sports Media
Kenny Mayne's Online Series "Mayne Street" Debuts On ESPN.com
Published November 11, 2008
|ESPN's Kenny Mayne Launches
Online Humor Series Today
MAYNE STREET PLAYERS: TUBEFILTER's Lindsay Stidham reported Mayne in the show is "surrounded by a venerable cast of characters who have been in the comedy game for a long time." The show is "scripted but leaves room for plenty of improvisation -- which suits Mayne perfectly" (TUBEFILTER.tv, 11/10). Mayne said that the show also will include "special guest appearances," including Celtics G Ray Allen, celebrity chef Bobby Flay and actor Dominic Chianese. Filmmaker Josh Shelov, who is working with Mayne on the show, said, "Originally we wanted it to be a full 30 minute TV show, but in order to speed up production ESPN turned it into a web series. The medium of the day is the Internet and we are happy to be a part of that" (THELANTERN.com, 11/10).
PERFECT MATCH: TV WEEK's Jon Lafayette reported ESPN has secured Vicks NyQuil as a presenting sponsor for "Mayne Street" (TVWEEK.com, 11/9). AD AGE's Larry Dobrow reported Starcom MediaVest Group "played matchmaker" for NyQuil and ESPN "early in the developmental process." NyQuil officials "enjoyed considerable access during production, to the extent that ESPN put together an early rough cut of the series for sponsor approval." Vicks Assistant Brand Manager Jason Partin: "We got to see them in execution, rather than just on the page, and weigh in at that point. That was important to us" (ADAGE.com, 11/10).