"Walking Dead" Sends "Lucille" To MLBers Daily Digit Braves Launch New SunTrust Park Campaign NBA All-Star Game Viewership Highest Since '13 Roger Federer Defends Laver Cup Boston College AD Bates Resigns To Take CSA Job SBJ In-Depth: March Madness / College Basketball Turner Sports Selling Single-Sponsor Ad Breaks Silver Wants NBA All-Star Game In Charlotte Marlins' Talks With Kushners Over For Now
SBD/Issue 41/Sports MediaPrint All
SI Among Time Inc. Magazines
Facing Editorial Cuts
Knight To Cover Multiple Conferences
Through Various ESPN Outlets
ESPN's Kenny Mayne Launches
Online Humor Series Today
MAYNE STREET PLAYERS: TUBEFILTER's Lindsay Stidham reported Mayne in the show is "surrounded by a venerable cast of characters who have been in the comedy game for a long time." The show is "scripted but leaves room for plenty of improvisation -- which suits Mayne perfectly" (TUBEFILTER.tv, 11/10). Mayne said that the show also will include "special guest appearances," including Celtics G Ray Allen, celebrity chef Bobby Flay and actor Dominic Chianese. Filmmaker Josh Shelov, who is working with Mayne on the show, said, "Originally we wanted it to be a full 30 minute TV show, but in order to speed up production ESPN turned it into a web series. The medium of the day is the Internet and we are happy to be a part of that" (THELANTERN.com, 11/10).
PERFECT MATCH: TV WEEK's Jon Lafayette reported ESPN has secured Vicks NyQuil as a presenting sponsor for "Mayne Street" (TVWEEK.com, 11/9). AD AGE's Larry Dobrow reported Starcom MediaVest Group "played matchmaker" for NyQuil and ESPN "early in the developmental process." NyQuil officials "enjoyed considerable access during production, to the extent that ESPN put together an early rough cut of the series for sponsor approval." Vicks Assistant Brand Manager Jason Partin: "We got to see them in execution, rather than just on the page, and weigh in at that point. That was important to us" (ADAGE.com, 11/10).
Olbermann Set To
Earn $7.5M Per Year
YES MAN: On Long Island, Neil Best cites sources as saying that the YES Network will "exercise its right to match an offer from MSG" to continue simulcasting WFAN-AM's Mike Francesa's show. YES' contract to simulcast the show was set to expire at the end of '08, and while no deal has been announced, sources said that it "should happen within a few days" (NEWSDAY, 11/11).
ENOUGH IS ENOUGH: ESPN's Kenny Mayne said he has had several teams tell him he could not use their personnel in his "Mayne Event" segment of ESPN's "Sunday NFL Countdown." Mayne: "There are three places we can’t go: Oakland Raiders, Indianapolis Colts and anywhere Bill Parcells is, even here (at ESPN). ... My argument was I went to those teams on a Wednesday and I was with them for three minutes, five minutes, how ever long it took, and you’re telling me clowning around with me on a Wednesday impacts you on a Sunday? I think you have an organizational problem if you think screwing around with me on a Wednesday hurts you on a Sunday” (“Mike & Mike in the Morning,” ESPN2, 11/10).
Over the past 24 hours, 49ers-Cardinals "Monday Night Football" was the most popular topic among the most influential sports blogs, with many discussing the lackluster match-up and play of the two teams. The trade of Rockies LF Matt Holliday to the A's was also highly discussed. Another hot topic was the death of two fans allegedly following an argument about Saturday's Alabama-LSU game. Whether or not Notre Dame football coach Charlie Weis is on the hot seat was also a popular topic. Rounding out the top five was discussion about Ashley Stewart, a woman allegedly involved in an altercation with Chiefs RB Larry Johnson last month, filing a lawsuit against Johnson. Visit www.sportsmediachallenge.com for more info or see chart below.
BUSINESSWEEK's Tom Lowry noted if the Univ. of Texas' (UT) planned sports network, tentatively named the Longhorn Sports Network, "gets off the ground, it would be the first time a university has created its own sports network seeking broad distribution." IMG College Senior VP Pat Battle: "Texas has such an incredible fan base and such great content through all its sports programs that we feel a network like this will have a real following." Battle is "hoping the network will launch next fall." Lowry noted a "big sticking point for distributors is knowing which sports and which games the university network will be able to show." The net will show a "range of sports, from baseball to track and field," but it currently does not have rights to any UT football games, which "raises doubts about what kind of an audience the network could attract" (BUSINESSWEEK.com, 11/7). A Fox spokesperson said FSN is "not in any conversations with [UT] about selling back rights to them" (THE DAILY).
NFL Official Says Red Line Was Misplaced
For Controversial Play In Giants-Eagles Game
HIGH HOPES: Macrovision is "confident it will sell Television Games Network (TVG) before year's end" despite the current economy. Macrovision President Fred Amoroso: "I'm confident we'll be able to sell (this property). We are in the final phase of this process" (THOROUGHBREDTIMES.com, 11/6)....NYRA has created pages on social networking sites Facebook and MySpace in an attempt to reach a younger demo (NYRA).