SBD/Issue 41/Events & Attractions

Print All
  • Growth Expected In Most Areas For '09 World Baseball Classic

    MLB Official Projects 15% Increase In Sale Of
    WBC Merch From '06 Event
    The sales cycle for the '09 World Baseball Classic is in "full gear, with marked increases expected across all major revenue streams for the international tournament's second edition," according to Fisher & Lefton of SPORTSBUSINESS JOURNAL. Ticket sales are underway for the event, and total attendance for the 39-game tournament is "certain to surpass the 737,112 recorded for the inaugural event in 2006, as the 2009 version is playing in generally larger venues and now is an established event." Selling one million tickets to the event is "seen as a possibility." Advertising for the tournament, "which will be broadcast to 220 countries overall and domestically on ESPN and the fledgling MLB Network, will be handled by Grey Advertising and will break later this month." In terms of sponsorship, "several packages have been sold on both a country-specific and global basis." Though MLB Senior VP/Int'l Business Operations Paul Archey "declined to discuss specific countries," industry sources said that Best Buy, which recently opened its first stores in Puerto Rico, is "sponsoring that territory's WBC squad and will have its logo on the team's uniforms." As for merchandise, MLB VP/Int'l Licensing Denis Nolan said that he is "projecting at least a 15[%] increase in merchandise sale" from the '06 World Baseball Classic. For the tournament, Majestic Athletic "will produce uniforms for all non-Asian teams, with New Era producing caps for those clubs." China, Japan, Korea and Chinese Taipei "have their own deals." Nike "holds performance-wear rights" for all 16 teams (SPORTSBUSINESS JOURNAL, 11/10 issue).

    Print | Tags: Events and Attractions
  • L.A. Marathon Move To Memorial Day Upsets Some Runners

    The reaction among many runners to yesterday's announcement that the L.A. Marathon date is being shifted to Memorial Day beginning next year was "fast and, in many cases, furious," according to Greg Johnson of the L.A. TIMES. Many runners "already were upset" because LA Marathon LLC, which operates the race, "agreed to a city demand that the race be moved from its traditional Sunday in early March date to the Monday President's Day holiday that will fall on Feb. 16 next year." LA Marathon LLC President Russ Pillar said that "after studying the Presidents' Day date ... it quickly became apparent that many people wouldn't be able to run or volunteer because a relatively high number of employers don't observe the holiday." At that point, LA Marathon LLC "began studying other options." Pillar added that "potential dates are limited" because the city contract "limits the race day to a holiday Monday." Pillar "acknowledged that he had been hearing from runners who are upset by the switch to a Memorial Day race." He said that the "complaints are balanced out by responses from other runners who 'are planning to participate now who couldn't when the race was to be held on Presidents' Day.'" Pillar: "In all, we're confident in our ability to host a better event for all constituencies on Memorial Day and look forward to doing so." Johnson notes the 50 official L.A. Marathon charities that "rely upon the race to raise about" $1.5M in donations annually "also voiced concern over the Memorial Day race date." The new date "could cause scheduling problems for athletes who compete in several marathons each year," as it "bumps up against the popular San Diego Rock 'n' Roll Marathon, which will be staged a week later" (L.A. TIMES, 11/11).

    Print | Tags: Events and Attractions
  • ESPN Canceling Moto X Event Due In Part To Economic Climate

    ESPN has canceled its Moto X World Championships this spring "due to the current economic environment," a statement from the company's X Games division said. ESPN expects to reschedule the event in the future, but it has not rescheduled the event for ‘09. The inaugural event in San Diego last April drew just 21,700 fans over three days, but it averaged a 0.4 rating during eight hours of live programming on ESPN and ESPN2. ESPN has asked its divisions to watch their budgets and trim costs where possible as the economy tightens, and the Moto X Championships were a logical place to cut back, X Games officials said.

    Print | Tags: Events and Attractions
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug