Advance Auto Parts Ends World Of Outlaws Series Sponsorship

Advance Auto Parts will not return as title sponsor of the World of Outlaws Sprint Car Series for the '09 season, nor will the company continue as the Official Auto Parts Store of the World of Outlaws Late Model Series. Advance, which exercised an opt-out provision in the three-year agreement, has reduced advertising and marketing budgets for '09 and realigned its business priorities. Meanwhile, marketing officials at World Racing Group, which runs the two series, are in conversations with several companies about replacing Advance as Title Sponsor of the World of Outlaw Sprint Car Series and hope to make an announcement before the end of the year (World of Outlaws).