SBJ In-Depth: Team Brand Scorecard

For the second year, our exclusive research will rank all of the 122 MLB, NBA, NFL and NHL teams based on their connection with local fans. Thousands of fans will be asked to rate their home teams across nearly two dozen components, and those results will go into the overall ranking. In the inaugural year of the project, the Pittsburgh Steelers took top honors. Who will claim the No. 1 spot in 2008? Publishing Date: December 1 Ad Close: Nov. 17 Materials Close: Nov. 19.

For information on advertising contact National Advertising Director, Julie Tuttle at 212.500.0711 or jtuttle@sportsbusinessjournal.com.