SBD/Issue 34/Sports Media

Final Nielsen Ratings From Recent Sports Events

The following lists final Nielsen ratings from recent sports events (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
Breeders' Cup World Championship
10/25
ABC
1:00-3:30pm
1.0/3
NCAA Football: (regional)
10/25
ABC
3:30-6:55pm
5.1/12
NCAA Football: Penn State-Ohio State
10/25
ABC
8:06-11:13pm
6.4/12
"The JB Awards" (taped)
10/25
CBS
2:00-3:00pm
 0.4/1
"College Football Today"
10/25
CBS
3:00-3:30pm
1.0/3 
NCAA Football: Georgia-LSU
10/25
CBS
3:30-7:12pm
3.0/7
World Series: Rays-Phillies: Game Three
10/25
Fox
9:57pm-1:47am
6.1/13
Ice Skating: "Skating for Life" (taped)
10/25
NBC
4:00-6:00pm
0.9/2
"NASCAR Countdown"
10/26
ABC
1:00-2:00pm
 1.6/-
NASCAR Sprint Cup: Pep Boys Auto 500
10/26
ABC
2:00-6:14pm
3.6/8
"The NFL Today"
10/26
CBS
12:00-1:00pm
2.5/7 
"The NFL on CBS": (regional)*
10/26
CBS
1:06-4:18pm
7.5/17
"Arete Honors for Courage in Sports" (taped)
10/26
CBS
5:00-6:00pm
1.0/2
"Fox NFL Sunday"
10/26
Fox
12:00-1:00pm
 3.8/10
"The NFL on Fox": (regional)
10/26
Fox
1:03-4:11pm
8.8/20
"The NFL on Fox": Giants-Steelers (89%)
10/26
Fox
4:22-7:35pm
13.8/27
"The OT"
10/26
Fox
7:35-8:00pm
8.2/14
World Series: Rays-Phillies: Game Four
10/26
Fox
8:27-11:30pm
9.3/15
Championship Off Road Racing:
Season highlight show (taped)
10/26
NBC
2:30-4:00pm
0.4/1
Ice Skating: Skate America
10/26
NBC
4:00-6:00pm
1.1/2
"Football Night in America"
10/26
NBC
7:30-8:00pm
1.7/3
SHOW
DATE
NET
TIME
U.S. AREA
COV. AREA
VIEWERS (000)
"Monday Night Countdown"
10/20
ESPN
7:00-8:30pm
1.8
2.1
2,590
"Monday Night Football":
Broncos-Patriots
10/20
ESPN
8:30-11:41pm
7.0
8.2
10,822
NCAA Football:
Auburn-West Virginia
10/23
ESPN
7:30-10:41pm
1.9
2.3
3,673
NCAA Football:
Boise State-San Jose State
10/24
ESPN2
9:00pm-12:43am
1.1
1.3
1,626
"College GameDay"
10/25
ESPN
10:00am-12:01pm
1.4
1.6
1,842
NCAA Football:
Texas Tech-Kansas
10/25
ESPN
12:01-3:20pm
1.8
2.1
2,412
NCAA Football:
Alabama-Tennessee
10/25
ESPN
7:41-10:58pm
2.4
2.8
3,939
NCAA Football:
Illinois-Wisconsin
10/25
ESPN2
12:00-3:12pm
1.3
1.5
1,945
NCAA Football: (regional)**
10/25
ESPN2
3:30-6:58pm
1.1
1.3
1,580
"Sunday NFL Countdown"
10/26
ESPN
11:00am-1:00pm
1.7
2.0
2,275

NOTES: * = Includes Chargers-Saints game from London. ** = Reverse mirror of regional action on ABC, which included Michigan State-Michigan and Virginia Tech-Florida State.

COURT TV: WGN-TV averaged a 6.9/10.8 rating for Tuesday's season-opening Bucks-Bulls game, the "highest Nielsen numbers for a Bulls game aired on the station since January 2005." Viewership for the game peaked at a 9.1/15. The telecast ranked No. 1 in primetime in the Chicago market for all male demos, as well as adults 18-34 and 18-49 (CHICAGO SUN-TIMES, 10/31)....MSG earned a 1.45 HH rating from 7:30-10:15pm ET for Wednesday's season-opening Heat-Knicks game, marking a 101.4% increase over a 0.72 for last year's T'Wolves-Knicks home opener (MSG).

FILLY FANATICS: Last Saturday's broadcast of the early Breeders' Cup races on ABC, marking the first time the net has aired coverage of the event, averaged 1.6 million viewers from 1:00-3:30pm ET. The broadcast moved over to ESPN from 3:30-7:15pm ET for the final races, and the net averaged 1.2 million viewers. For the Breeders' Cup classic from 6:15-7:15pm ET, ESPN averaged a 1.0 cable rating, flat with the rating for last year's race, which aired on the net from 5:13-6:08pm ET. On Friday afternoon, ESPN2 averaged 356,000 viewers for its Breeders' Cup coverage from 3:30-6:30pm (THE DAILY).

WHERE HAVE ALL THE COWBOYS GONE? KDFW-Fox earned a 28.5 rating in Dallas-Ft. Worth for last Sunday's Buccaneers-Cowboys game, marking the "second lowest-rated game of the season" for the Cowboys, behind a 25.1 for the October 19 Cowboys-Rams game (DALLASNEWS.com, 10/28).

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