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SBD/Issue 33/The Back of the Book
AST Dew Tour Ratings Up, Attendance Down From '07
Published October 30, 2008
In its fourth season, AST Dew Tour attendance for its five events was down 4.0% from last year, but up 9.0% from '06. The Tour's stop at EnergySolutions Arena in Salt Lake City drew 63,481 fans for the Toyota Challenge, marking the largest four-day crowd since the Tour began in '05. The chart below shows a three-year attendance trend for each AST Dew Tour event, with a similar trend for the Tour as a whole (THE DAILY).
|
FOUR-DAY ATTENDANCE
|
||||||
|
EVENT
|
CITY
|
DATES
|
'08
|
'07
|
'06
|
'05
|
|---|---|---|---|---|---|---|
|
Panasonic Open
|
Baltimore
|
June 19-22
|
52,502
|
54,907
|
41,207
|
36,774
|
|
Right Guard Open
|
Cleveland
|
July 17-20
|
51,327
|
50,656
|
49,754
|
46,617
|
| Wendy's Invitational* | Portland |
Aug. 21-24
|
51,133
|
53,592
|
50,060
|
49,003
|
| Toyota Challenge | Salt Lake City |
Sept. 11-14
|
63,481
|
61,910
|
49,022
|
43,758
|
| PlayStation Pro | Orlando |
Oct. 16-19
|
53,566
|
62,277
|
59,470
|
56,479
|
|
TOTALS
|
272,009
|
283,342
|
249,513
|
232,631
|
||
RATINGS: Airing after NBC's final Olympic event telecast on August 24, the Wendy's Invitational's telecast earned a 2.0 rating and 2.9 million viewers, marking the highest-rated and most-viewed AST Dew Tour telecast since the Tour started in '05. The strong rating led the Dew Tour to see gains from '07, but was still flat with '06, and down from its first year on the NBC in '05.
|
YEAR
|
AVG. RATING
|
% +/-
|
AVG. VIEWERS (000)
|
% +/-
|
|---|---|---|---|---|
|
'08 Dew Tour
|
0.79
|
17.9%
|
1,132
|
24.8%
|
|
'07 Dew Tour
|
0.67
|
-15.2%
|
907
|
-16.2%
|
|
'06 Dew Tour
|
0.79
|
-13.2%
|
1,082
|
-12.1%
|
|
'05 Dew Tour
|
0.91
|
---
|
1,231
|
---
|
NOTE: * = Previously the Vans Invitational. Due to '08 Bejing Olympic coverage, the first Wendy's Invitational telecast aired on a Sunday, while the second telecast aired the following Saturday.
