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SBD/Issue 32/The Back of the Book
Acushnet Tops '08 Pro Golf TV Ad Spenders Through August
Published October 29, 2008
Acushnet topped all ad spenders during pro golf broadcasts for the period of January-August '08, according to data from Nielsen AdView. The Massachusetts-based company spent $28.4M during the first eight months of '08 across CBS, NBC, ABC, ESPN, Golf Channel and TNT, with the largest portion ($17.3M) being spent with CBS. Ranking second was Cialis (Lilly ICOS) with $25.0M, as the ad spending was on only three networks (Golf Channel, CBS, NBC). Cialis was also the top spender on Golf Channel for the time period. The following lists the top ad spenders for pro golf broadcasts (non-amateur) for the period of January-August (Nielsen AdView).
|
BRAND
|
TOTAL
|
BRAND
|
TOTAL
|
|---|---|---|---|
|
Acushnet
|
$28.4M
|
Nike |
$10.7M
|
|
Cialis
|
$25.0M
|
InterContinental Hotels |
$10.6M
|
| AT&T |
$20.5M
|
IBM |
$9.4M
|
| FedEx |
$18.1M
|
ExxonMobil |
$9.3M
|
| Avodart |
$17.5M
|
PricewaterhouseCoopers |
$8.8M
|
| Travelers Insurance |
$15.1M
|
MetLife |
$8.5M
|
| Flomax |
$14.9M
|
Konica Minolta Business Solutions |
$8.19M
|
| TaylorMade-adidas |
$14.2M
|
American Express |
$8.16M
|
| Mercedes-Benz |
$13.4M
|
LendingTree |
$7.8M
|
| Buick |
$12.3M
|
Bayer |
$7.4M
|
| Lexus |
$11.6M
|
MasterCard |
$7.3M
|
| CDW |
$11.5M
|
Villages of Lake Sumter |
$7.2M
|
