Kodak To Exit Motorsports At Year's End, Focus On PGA Tour Deal

By Michael Smith, Staff Writer, SportsBusiness Journal

After several months of re-evaluating its NASCAR and IndyCar Series sponsorships, Kodak has decided to exit motorsports at the end of this season and will place more of an emphasis on its PGA Tour sponsorship. Kodak had deals with NASCAR as the official imaging partner and with Penske Racing on the team’s Sprint Cup and IndyCar rides. The company had been a candidate for the IndyCar Series title sponsorship through the summer before deciding against it. Kodak has been a NASCAR partner for 22 years and its deal with Penske has been in place since '04.