SBD/Issue 29/Sports Media

Media Notes One Of The Top 15 Revenue-
Producing Units At Time Inc.
In N.Y., Keith Kelly reported "most Time Inc. titles are tumbling from the recession." Overall ad revenue is "down 9[%] in the first half of this year, and some of the company's most prestigious titles ... are taking it on the chin." But Time Warner CEO Jeff Bewkes "has to be pleased that Time Inc., which had about $5.5[B] in revenue and $907[M] in profit last year, is now getting about 15[%] of its revenue from digital operations." The Web sites for Sports Illustrated and People are "among the top 15 revenue-producing units at Time, which has 120 magazines and 40 Web sites worldwide" (N.Y. POST, 10/22).

LEADER IN THE CLUBHOUSE: On Long Island, Neil Best reports current WFAN-AM midday host Joe Benigno is the "favorite in a sweepstakes" to become Mike Francesa's new on-air partner. The search "likely will conclude within a week or so," as no guest co-hosts are scheduled for future shows. A poll regarding Francesa's future partner had attracted 5,500 votes as of Thursday, and the top four included WFAN's Evan Roberts (23.3%), Benigno (19.1%), WFAN's Ed Coleman (17.8%) and the team of SportsNet N.Y.'s Chris Carlin and YES Network's Kim Jones (13.8%) (NEWSDAY, 10/24).

SAVING GRACE? In Chicago, Paul Sullivan reports D'Backs TV analyst Mark Grace is "likely to be on the short list of candidates to replace Bob Brenly in the Cubs broadcast booth if Brenly gets the managerial job in Milwaukee." But Grace "might be a little too candid for his own good" -- he has said the Cubs "laid down" in their NLDS loss to the Dodgers. The Cubs "won't talk about a replacement for Brenly unless he gets a manager's job" (CHICAGO TRIBUNE, 10/24).

MARCH OF THE PENGUINS: FSN Pittsburgh Assistant GM & Exec Producer Shawn McClintock said that Penguins games on the net "attract 41[%] more than the national average for viewers 18 to 34 years old." And with men 18-34 a "coveted advertising demographic," Penguins games are 113% "above the average." McClintock added that the "top five rated hockey games on any FSN regional network last season involved the Penguins, who are 'well above the average' in every adult male category" (Pittsburgh TRIBUNE-REVIEW, 10/24).

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