SBD/Issue 29/Sports Media

Final Nielsen Ratings From Recent Sports Events

The following lists final Nielsen ratings from recent sports events (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
"College Football Countdown"
10/18
ABC
3:00-3:30pm
0.9/2
NCAA Football: (regional)
10/18
ABC
3:30-7:09pm
3.8/9
NCAA Football: Missouri-Texas
10/18
ABC
8:07-11:24pm
3.1/6
Rockstar Energy U.S. Open of Supercross (taped)
10/18
CBS
1:30-3:00pm
0.5/1
NCAA Football: Mississippi-Alabama
10/18
CBS
3:30-6:51pm
2.0/5
AST Dew Tour: PlayStation Pro
10/18
NBC
4:00-6:00pm
0.5/1
"NASCAR Countdown"
10/19
ABC
1:00-1:30pm
1.5/-
NASCAR Sprint Cup: Tums QuikPak 500
10/19
ABC
1:30-5:26pm
3.3/7
"NASCAR Postrace"
10/19
ABC
5:26-6:00pm
2.3/-
"The NFL on CBS": (regional)
10/19
CBS
1:03-3:30pm
6.4/15
"The NFL on CBS": Colts-Packers (48%)
10/19
CBS
4:15-7:26pm
14.2/29
"The NFL on Fox": (regional)
10/19
Fox
1:03-4:10pm
10.1/23
PBR: Mohegan Sun Invitational (taped)
10/19
Fox
4:38-6:08pm
1.3/3
American Le Mans Series:
Monterrey Sports Car Championships (taped)
10/19
NBC
2:00-4:00pm
0.3/1
AST Dew Tour: PlayStation Pro
10/19
NBC
4:00-6:00pm
0.5/1
"Football Night in America"
10/19
NBC
7:30-8:15pm
3.2/-
"Sunday Night Football": Seahawks-Buccaneers
10/19
NBC
8:23-11:00pm
6.3/10
SHOW
DATE
NET
TIME
U.S. AREA
COV. AREA
VIEWERS (000)
"Monday Night Football":
Giants-Browns
10/13
ESPN
8:30-11:40pm
7.2
8.4
11,422
ALCS: Rays-Red Sox: Game Three
10/13
TBS
4:30-8:11pm
3.0
3.5
4,499
ALCS: Rays-Red Sox: Game Four
10/14
TBS
8:00-11:20pm
3.8
4.4
5,732
NCAA Football:
Florida State-N.C. State
10/16
ESPN
7:30-10:57pm
1.8
2.1
2,483
ALCS: Rays-Red Sox: Game Five
10/16
TBS
8:00pm-12:25am
4.7
5.5
7,211
NCAA Football:
Michigan-Penn State
10/18
ESPN
4:25-7:46pm
2.8
3.3
4,291
NCAA Football:
LSU-South Carolina
10/18
ESPN
8:00-11:31pm
2.2
2.6
3,620
ALCS: Red Sox-Rays: Game Six
10/18
TBS
8:28pm-12:04am
5.4
6.2
8,928
"Sunday NFL Countdown"
10/19
ESPN
11:00am-1:00pm
1.7
2.0
2,402
ALCS: Red Sox-Rays: Game Seven
10/19
TBS
8:00-11:51pm
7.9
9.2
13,357

THE PUCK DROPS HERE: The CBC's "Hockey Night in Canada" last Saturday, which included a national broadcast of Maple Leafs-Penguins and regional broadcasts of Bruins-Senators and Coyotes-Canadiens in the 7:00pm ET game window, drew a combined 1.31 million viewers, flat with the season average for the first game of the doubleheader. The second game of the "HNIC" doubleheader, Flames-Oilers, drew 696,000 viewers, down from the season average of 835,000 (GLOBE & MAIL, 10/21)....The first four regular-season Capitals games on CSN Mid-Atlantic this season averaged a 1.3 rating with 30,000 HHs in the DC market. The HH number represents a 100% uptick from the first four games of the '07-08 season (Comcast).

NOTES: An estimated 78,765 HHs in the Milwaukee market watched all or part of the Red Sox-Rays ALCS Game Seven on TBS, earning an 8.7 HH rating. WTMJ-NBC's coverage of the "SNF" Seahawks-Buccaneers game, up against Red Sox-Rays Game Seven, earned a 7.7 HH rating and 69,711 HHs. Meanwhile, Sunday's Colts-Packers game on WDJT-CBS in Milwaukee attracted 304,197 HHs, or a 33.6 HH rating (MILWAUKEE JOURNAL SENTINEL, 10/22)....Sunday's Titans-Chiefs game produced a season-low 20.8 rating in the K.C. market on KCTV-CBS. The rating was the lowest since a 20.7 for Chiefs-Jets on November 11, '01 (K.C. STAR, 10/21).

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