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SBD/Issue 29/Sponsorships, Advertising & Marketing
NASCAR's Seven-Year Truck Title Deal Brings Stability To Series
Published October 24, 2008
|Camping World Inks Seven-Year
Deal To Title Sponsor Truck Series
KEEP ON TRUCKIN': In Milwaukee, Dave Kallmann writes the Camping World deal “wasn’t the most lucrative one discussed,” but NASCAR Chair & CEO Brian France said that it was the “best fit because of the company’s ability to help the series attract more fans.” France: “You just can’t put a dollar amount on that commitment” (MILWAUKEE JOURNAL SENTINEL, 10/24). ESPN.com’s Terry Blount wrote the deal “shows that NASCAR can bring on major corporate dollars at a time when many companies are cutting back and reducing expenditures.” Signing a series title sponsor in the “middle of bleak economic times is a good sign that things will be OK in the long run, but everyone realizes many tough days are ahead” (ESPN.com, 10/23).