Mazda To Sponsor Astros' Club Area Supreme Court Hears Arguments On Aereo Bank Gets Sounds' Ballpark Naming Rights Redskins' Snyder Discusses Foundation Wizards Promote App With Pregame Feature Islanders Heading Back To Barclays Center ESPN Gets NFL Playoff Game For First Time Boston Celebrates Safe Marathon Classified Advertisements Warriors Shift Arena Plans To Mission Bay
Upcoming Conferences and Events
SBD/Issue 29/Sponsorships, Advertising & Marketing
NASCAR's Seven-Year Truck Title Deal Brings Stability To Series
Published October 24, 2008
|Camping World Inks Seven-Year
Deal To Title Sponsor Truck Series
KEEP ON TRUCKIN': In Milwaukee, Dave Kallmann writes the Camping World deal “wasn’t the most lucrative one discussed,” but NASCAR Chair & CEO Brian France said that it was the “best fit because of the company’s ability to help the series attract more fans.” France: “You just can’t put a dollar amount on that commitment” (MILWAUKEE JOURNAL SENTINEL, 10/24). ESPN.com’s Terry Blount wrote the deal “shows that NASCAR can bring on major corporate dollars at a time when many companies are cutting back and reducing expenditures.” Signing a series title sponsor in the “middle of bleak economic times is a good sign that things will be OK in the long run, but everyone realizes many tough days are ahead” (ESPN.com, 10/23).