SBD/Issue 29/Sponsorships, Advertising & Marketing

Marketplace Roundup's Jim Kelley noted the NHL "prohibits advertising on player equipment," but in the case of Lightning Gs Mike Smith and Olaf Kolzig wearing masks promoting the movie "Saw V," the Lightning "apparently got around that by designating some of the receipts from the mutilation flick to charity." But the questions for the league "are how much goes to charity, how much is profit, and should that ad profit go to the team or the player wearing the ads?" If the NHL rules the masks are legal, "expect to see all kinds of equipment exploitation as virtually every team has a charitable foundation for that very purpose." Kelley: "You might also expect the Players Association to ask for a piece of that revenue" (, 10/23).

Ocho Cinco Will Not Have His Last Name
On Back Of Jersey Until Next Season
SAME AS IT EVER WAS: Bengals WR Chad Ocho Cinco said that he will "wear his old name [Johnson] on the back of his jersey for the rest of the season," as it would have "cost him a lot of money to make the switch for this year." Ocho Cinco added that he "can get his new name on the back of his jersey next season without having to compensate Reebok, which will be aware of the switch when it comes time to make more jerseys for sale to the public" (AP, 10/24).

FEELING LUCKY: The Canucks have signed a deal with Great Canadian Casinos that will see River Rock Casino, located in Richmond, British Columbia, become "the official casino" of the Canucks and GM Place. The club section of GM Place will also become "the River Rock Club" (VANCOUVER SUN, 10/24).

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