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Depreciating Canadian Dollar Hurts Blue Jays, Canadian Teams
Published October 24, 2008
|Godfrey Says Depreciating Loonie
Costing Blue Jays Millions
ST. LOUIS BLUES: In St. Louis, Derrick Goold writes under the header, "St. Louis Sports Teams Brace For Economic Downturn." The Blues are “finalizing a new ticket program -- described by a team officials as ‘creative’ -- to meet their goal of 30 sellouts.” The Cardinals “cited the uncertain economy this week as a reason for freezing prices on 70[%] of their season-ticket packages,” and the team is “prepared for attendance to be below last season’s 3.4 million.” Rams Exec VP & General Counsel Bob Wallace said that “reducing ticket prices is ‘not in the NFL model.’” But he added, “If our customers are having problems, then we’re going to have problems” (ST. LOUIS POST-DISPATCH, 10/24).
Armstrong Feels It Is Best
Time To Buy Pro Team
TAKING A DROP: Wasserman Media Group Principal Gary Stevenson, in a Q&A with GOLFWEEK, said of how the economic downturn will affect golf, "I suspect that the PGA Tour, LPGA, the governing bodies, are talking two giant steps back and making sure that the value they deliver is consistent with what they are asking -- and if it's not, they should be making adjustments to those packages so that the value is there." Stevenson added, "If I was a golf tournament director, I would be less concerned about my title sponsor than I would those sponsors that were spending between $50,000 and $250,000. Those are the hardest to find." Stevenson said of the impact on the PGA Tour's broadcast partners, "What the networks will be concerned about is the 'scatter market.' The scatter market generally is made up of equipment manufacturers and other companies who want to reach the desirable demographic. I expect the equipment manufacturers will slow down some of their spending. The networks may not make as much money as they will on other sports because they have the title sponsors already locked in" (GOLFWEEK, 10/25 issue).