SBD/Issue 29/Facilities & Venues

Penguins, Steelers Debut New Technologies For Fans

Penguins Set To Introduce Yinzcam Service
At Mellon Arena To Improve Fan Experience
The Penguins are testing Yinzcam, a service that allows any fan with a Wi-Fi enabled phone to "watch replays from a few minutes ago or from a prior game," and the service "could debut within weeks" at Mellon Arena, according to Kim Leonard of the Pittsburgh TRIBUNE-REVIEW. Fans using Yinzcam can "check live scores from [NHL] games and even choose camera angles, to focus on one section of the ice or on certain players." The service also is "designed to allow ticket-holders to view the nearest concession stand or restroom line from their seats, so they can better time their trips." Leonard noted Yinzcam is a "more live action-oriented service" than Songwhale, which debuted "without fanfare this season at Steelers games as a short-range, digital content service that allows ticket-holders to watch player interviews, music and videos, download ringtones and wallpapers and even get electronic gift cards and concession stand coupons." Songwhale is "free and available via cell phones, smartphones or PDAs -- before and during games" at Heinz Field. Songwhale President Ty Morse said that Nike, Gatorade, Miller, Virgin Records and other companies are sponsors of the service, and the Virgin and Capitol record labels "offer songs on the service to Steelers game-goers." Morse added that Songwhale "likely will be expanded at next season's Steelers games to include special camera angles and other features" (Pittsburgh TRIBUNE-REVIEW, 10/22).

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