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SBD/Issue 22/Sports Media
Apple Of Their Eyes: "MNF" Sees Ratings Jump For Giants-Browns
Published October 15, 2008
ESPN earned an 8.4 cable rating (11.4 million viewers) for its "MNF" coverage of Giants-Browns, up 25.4% from a 6.7 (8.5 million viewers) for the comparable Giants-Falcons game in '07. Through seven games this season, "MNF" is averaging a 9.2 cable rating with 12.5 million viewers, up 9.5% and 15.5%, respectively, from an 8.4 cable rating with 10.8 million viewers through seven games last season (THE DAILY).
|
Wk
|
'08 Game
|
Cable Rating
|
Viewers (000)
|
'07 Game
|
Cable Rating % +/-
|
Viewers % +/-
|
|---|---|---|---|---|---|---|
|
1
|
Vikings-Packers
|
9.3
|
12,501
|
Ravens-Bengals
|
8.1%
|
12.8%
|
|
1
|
Broncos-Raiders
|
7.3
|
9,665
|
Cardinals-49ers
|
5.8%
|
13.7%
|
|
2
|
Eagles-Cowboys
|
13.3
|
18,608
|
Redskins-Eagles
|
46.2%
|
60.0%
|
|
3
|
Jets-Chargers
|
8.9
|
11,881
|
Titans-Saints
|
3.5%
|
10.1%
|
|
4
|
Ravens-Steelers
|
8.8
|
11,783
|
Patriots-Bengals
|
-1.1%
|
-0.4%
|
|
5
|
Vikings-Saints
|
8.3
|
10,975
|
Cowboys-Bills
|
-17.0%
|
-15.8%
|
|
6
|
Giants-Browns
|
8.4
|
11,442
|
Giants-Falcons
|
25.4%
|
34.9%
|
NETWORK NEWS: NBC’s “Sunday Night Football” featuring Patriots-Chargers earned an 8.2 national rating (13.1 million viewers), up 15.5% from a 7.1 (11.2 million viewers) for Saints-Seahawks in Week Six last season. Through seven NFL game telecasts on NBC, the net is averaging a 10.2 rating and 16.6 million viewers, down 2.8% in ratings, but up 0.7% in viewers from a 10.4 rating and 16.5 million viewers through the first seven telecasts of ‘07 (THE DAILY).
|
Week
|
'08 Game
|
Rating
|
Viewers (000)
|
'07 Game
|
Rating
% +/- |
Viewers
% +/- |
|---|---|---|---|---|---|---|
|
NFL Kickoff
|
Redskins-Giants
|
8.6
|
13,531
|
Saints-Colts
|
-25.2%
|
-23.9%
|
|
1
|
Bears-Colts
|
11.2
|
18,351
|
Giants-Cowboys
|
-3.4%
|
1.1%
|
|
2
|
Steelers-Browns
|
10.8
|
17,834
|
Chargers-Patriots
|
10.2%
|
16.4%
|
|
3
|
Cowboys-Packers
|
13.3
|
22,230
|
Cowboys-Bears
|
12.7%
|
16.7%
|
|
4
|
Eagles-Bears
|
10.8
|
17,340
|
Eagles-Giants
|
14.9%
|
15.5%
|
|
5
|
Steelers-Jaguars
|
8.8
|
14,207
|
Bears-Packers
|
-21.4%
|
-22.3%
|
|
6
|
Patriots-Chargers
|
8.2
|
13,051
|
Saints-Seahawks
|
15.5%
|
16.7%
|
EYE ON THE PRIZE: DAILY VARIETY's Rick Kissell reports CBS last week won the week ending October 12, leading in adults 18-49 with a 3.2/9 rating, ahead of ABC (3.0/8), and Fox and NBC (tied with 2.7/8). CBS won Saturday's primetime broadcast night on the strength of the LSU-Florida college football game. NBC was led by "Sunday Night Football," which earned a 5.2/13 and 13.05 million viewers in adults 18-49. Fox "got a huge lift" from Sunday afternoon's Cowboys-Cardinals game, which earned a 11.4/36 in adults 18-49 from 7:00-7:44pm ET (DAILY VARIETY, 10/15).
