SBD/Issue 21/The Back of the Book

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  • MLB Regular-Season Ratings Down On National Nets, Most RSNs

    TV ratings for MLB games "were down almost across the board," as the national networks and most RSNs "suffered significant declines during the regular season," according to John Ourand in this week's SPORTSBUSINESS JOURNAL. Fox’s MLB ratings dropped 13% for its Saturday afternoon package, while ESPN's cable ratings fell 7%. TBS posted a 0.5 cable rating in its first full season of Sunday afternoon MLB games, averaging 624,000 viewers. That is down from a 0.6 cable rating, or 897,000 viewers, last year, which was the net’s final year televising Braves’ Sunday afternoon games. Local ratings were down as well, with 19 RSNs showing a dip. Only 11 RSNs saw ratings increases for regular-season games. RSN execs said that they "expect such year-to-year fluctuations, and say baseball’s local telecasts still draw good ratings, even if they are off a bit." CSN Exec VP & Chief Revenue Officer Ray Warren: “Even a bad year is a better year than a lot of other cable networks have.” FSN’s performance was "virtually flat," off 4% from last year. FSN Exec VP/Ad Sales Kyle Sherman: “That’s an acceptable variance. ... Overall, I think we held up extremely well.” With an average of only 8,000 homes tuning in for each game, the Nationals had "by far the lowest audience of any team, and showed a bigger year-to-year percentage drop" than any MLB team (SPORTSBUSINESS JOURNAL, 10/13 issue).

       
    ----- HH RATING -----
    --- HOUSEHOLDS (000) ---
    NET
    TEAM
    '08
    '07
    % +/-
    '08
    '07
    % +/-
    FSN Florida
    Rays
    3.47
    1.74
    99.4%
    62
    31
    100.0%
    CSN Chicago
    White Sox
    2.19
    1.31
    67.2%
    76
    45
    68.9%
    Sun Sports
    Marlins
    3.68
    3.03
    21.5%
    57
    47
    21.3%
    CSN Chicago
    Cubs
    4.96
    4.21
    17.8%
    172
    145
    18.6%
    FSN Florida
    Marlins
    3.63
    3.14
    15.6%
    56
    48
    16.7%
    FSN Southwest
    Rangers
    1.60
    1.40
    14.3%
    39
    34
    14.7%
    FSN North
    Twins
    7.47
    6.84
    9.2%
    127
    115
    10.4%
    FSN Prime Ticket
    Dodgers
    2.00
    1.90
    5.3%
    113
    108
    4.6%
    FSN Midwest
    Cardinals
    7.89
    7.50
    5.2%
    98
    92
    6.5%
    CSN Philadelphia
    Phillies
    5.75
    5.53
    4.0%
    169
    163
    3.7%
    FSN Wisconsin
    Brewers
    7.47
    7.45
    0.3%
    67
    66
    1.5%
    SNY
    Mets
    3.24
    3.26
    -0.6%
    239
    240
    -0.4%
    FSN Ohio
    Reds
    4.92
    4.96
    -0.8%
    44
    44
    0.0%
    CSN Bay Area
    A's
    1.73
    1.77
    -2.3%
    42
    42
    0.0%
    FSN Rocky Mountain
    Rockies
    3.28
    3.47
    -5.5%
    48
    50
    -4.0%
    YES
    Yankees
    4.22
    4.69
    -10.0%
    312
    346
    -9.8%
    MASN/MASN2
    Orioles
    2.64
    3.00
    -12.0%
    29
    33
    -12.1%
    FSN West
    Angels
    1.40
    1.60
    -12.5%
    77
    92
    -16.3%
    FSN Pittsburgh
    Pirates
    2.76
    3.24
    -14.8%
    32
    38
    -15.8%
    FSN Arizona
    D'Backs
    4.06
    4.79
    -15.2%
    73
    83
    -12.0%
    CSN Bay Area
    Giants
    2.32
    2.77
    -16.2%
    56
    66
    -15.2%
    FSN Detroit
    Tigers
    6.26
    7.54
    -17.0%
    121
    146
    -17.1%
    NESN
    Red Sox
    10.12
    12.20
    -17.0%
    242
    289
    -16.3%
    FSN Southwest
    Astros
    3.08
    3.94
    -21.8%
    63
    78
    -19.2%
    SportSouth
    Braves
    2.46
    3.42
    -28.1%
    57
    75
    -24.0%
    FSN South
    Braves
    2.38
    3.33
    -28.5%
    55
    73
    -24.7%
    SportsTime Ohio
    Indians
    3.88
    5.80
    -33.1%
    60
    89
    -32.6%
    Cox/SD4
    Padres
    4.21
    7.03
    -40.1%
    44
    72
    -38.9%
    FSN Northwest
    Mariners
    4.16
    8.22
    -49.4%
    74
    142
    -47.9%
    MASN/MASN2
    Nationals
    0.34
    0.69
    -50.7%
    8
    16
    -50.0%
    FSN Kansas City*
    Royals
    2.84
    n/a
    n/a
    26
    n/a
    n/a
    NOTES: * = Royals games were aired locally on KC Metro Sports last year.

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