SBD/Issue 21/Sports Media
Cowboys-Cards Earns 14.7 Rating, Fox's Top NFL Game This Season
Published October 14, 2008
|Fox' Cowboys-Cardinals Broadcast
Earns Net's Top NFL Rating This Season
SUNDAY NIGHT LIGHTS: The Patriots-Chargers "Sunday Night Football" game earned NBC a 9.4/15 overnight Nielsen rating from 8:30-11:30pm ET. While the game was up 11.9% from an 8.4/13 overnight rating for the comparable Saints-Seahawks game last year, it also marks the lowest “SNF” overnight of the season. The game, however, beat out Phillies-Dodgers NLCS Game Three in 49 of the 56 Nielsen metered markets, earning a 31.1/50 in San Diego and a 22.8/36 in Boston (THE DAILY).
RULING ON THE FIELD: NFL Commissioner Roger Goodell, in St. Pete for the league's Owners Meetings, said of the NFL Network, "We've been struggling to get distribution. Just this past Friday there was a very significant ruling by the FCC that said the NFL had been discriminated against by Comcast. ... We've been trying to get distribution over the last two years with Comcast and some other larger operators but they have resisted for reasons, frankly articulated in this decision, that were against the law. We're hopeful that decision will spur negotiation and more distribution" (ORLANDO SENTINEL, 10/14). SI.com's Peter King wrote the "eight games in the NFL Network's second-half package might be much more visible now, with the news that the NFL-Comcast dispute is headed to a administrative law judge, with a possible resolution sometime this year." King: "If so, the league must hope for some of the teams on its slate to rally. Like, now." The eight matchups feature teams with a combined 43-43 record (SI.com, 10/13).
Writers Feel "Fox NFL Sunday" Too
Crowded With Addition Of Strahan
EARNING KUDOS: In St. Petersburg, Tom Jones wrote Fox NFL sideline reporter Laura Okmin during Sunday's Panthers-Buccaneers game reported that Buccaneers QB Jeff Garcia and his wife were expecting their second child. Okmin was "solid all afternoon, more so than the typical do-little sideline reporters we're used to seeing on all networks," and her "good work included nice pieces" on Buccaneers RBs Warrick Dunn and Earnest Graham (ST. PETERSBURG TIMES, 10/13).
NOTES: On Long Island, Neil Best writes under the header, "Kornheiser Shticks Well In MNF Booth." ESPN's Tony Kornheiser's "wit and non-jock takes play well" off ESPN's Ron Jaworski on "MNF" and "give the show a different, lighter feel from its staid Sunday afternoon counterparts" (NEWSDAY, 10/14)....Sunday's edition of "Fox NFL Sunday" featured commentary from actor Mark Wahlberg and scenes from his new movie, 20th Century Fox' "Max Payne," intermixed with NFL game action. Fox' Curt Menefee began the broadcast by saying, "You saw the open, now go see the movie: 'Max Payne' in theaters everywhere beginning this Friday" ("Fox NFL Sunday," Fox, 10/12).