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SBD/Issue 21/Sponsorships, Advertising & Marketing
Jets Throwback Jerseys From '60s Are Selling Well With Fans
Published October 14, 2008
|Jets Have Won Twice This Year
While Wearing Throwbacks
A BLACK UNVEILING: Hurricanes Retail Operations Manager James Blitch during the second period of last night's Red Wings-Hurricanes game said that the team's new alternate black jerseys in the RBC Center's store "could sell out of the first shipment of 1,500 replicas by the end of the game." Blitch had just one of C Rod Brind'Amour's No. 17 jerseys remaining, while C Eric Staal's No. 12 jerseys "had already sold out." Blitch said of the jerseys, "The red numbers make the jerseys pop" (Raleigh NEWS & OBSERVER, 10/14).
DESIGN DEBUT: In Pittsburgh, Rob Rossi reports the Penguins "will debut their alternate uniforms Nov. 15 at home against" the Sabres. The uniforms "will mirror the retro-themed ones worn" during the January 1, 2008, Amp Energy NHL Winter Classic. The alternate design consist of a "predominantly baby blue sweater and socks, with navy pants, gloves and helmet." The Penguins "have not worn an alternate uniform since 2001-02" (Pittsburgh TRIBUNE-REVIEW, 10/14).