SBD/Issue 21/Sponsorships, Advertising & Marketing

Jets Throwback Jerseys From '60s Are Selling Well With Fans

Jets Have Won Twice This Year
While Wearing Throwbacks
The Jets have worn throwback uniforms from the '60s N.Y. Titans for their last two games, and fans have been "flocking to the stores to pick up the retro jerseys," according to Chris Mascaro of NEWSDAY. BC Sports employee Rob Corrado, who works in the company's Massapequa, New York, location, said that the jerseys "are a hot item only because they are new and different," and added that some customers "don't even know who the Titans were." Corrado: "Most people have no idea. They think it's the Rams or even Pittsburgh. It's the flavor of the month." Mascaro notes NFL rules allow the Jets to wear the retro navy and gold uniforms twice a season. The Titans changed their named to the Jets in '64 to coincide with their move to Shea Stadium (NEWSDAY, 10/14).

A BLACK UNVEILING: Hurricanes Retail Operations Manager James Blitch during the second period of last night's Red Wings-Hurricanes game said that the team's new alternate black jerseys in the RBC Center's store "could sell out of the first shipment of 1,500 replicas by the end of the game." Blitch had just one of C Rod Brind'Amour's No. 17 jerseys remaining, while C Eric Staal's No. 12 jerseys "had already sold out." Blitch said of the jerseys, "The red numbers make the jerseys pop" (Raleigh NEWS & OBSERVER, 10/14).

DESIGN DEBUT: In Pittsburgh, Rob Rossi reports the Penguins "will debut their alternate uniforms Nov. 15 at home against" the Sabres. The uniforms "will mirror the retro-themed ones worn" during the January 1, 2008, Amp Energy NHL Winter Classic. The alternate design consist of a "predominantly baby blue sweater and socks, with navy pants, gloves and helmet." The Penguins "have not worn an alternate uniform since 2001-02" (Pittsburgh TRIBUNE-REVIEW, 10/14).

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