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SBD/Issue 21/Sponsorships, Advertising & Marketing
Breeders' Cup Altering Advertising After Big Brown's Retirement
Published October 14, 2008
|Big Brown's Career-Ending Injury Forces
Breeders' Cup Execs To Rework Some Ads
ANOTHER BLOW TO THE SPORT: In N.Y., Joe Drape writes Big Brown's retirement is "another setback for horse racing this year." Filly Eight Belles was euthanized after breaking down at the Kentucky Derby, and the industry "was scolded by a United States congressional subcommittee in June for its lax drug policies and faulty breeding" (N.Y. TIMES, 10/14). In L.A., Bill Dwyre writes by the time Jackson and Curlin trainer Steve Asmussen met the press yesterday, the "question of the day had changed from 'Will Curlin run?' to 'Will horse racing ever catch a break?'" The Big Brown-Curlin race was "to be a super matchup, a modern-day Affirmed-Alydar." Dwyre: "It was to call unprecedented attention to racing's biggest extravaganza, even if the public is unlikely to ever view the Breeders' Cup the same way it does the Triple Crown" (L.A. TIMES, 10/14). Also in L.A., Art Wilson: "Forget about that dream meeting ... that so many racing fans and industry officials had been anticipating" (L.A. DAILY NEWS, 10/14). In N.Y., Vic Ziegel writes under the header, "Big Brown's Injury Is Another Scratch For Racing World." Ziegel: "The only sane reaction to the news of Big Brown's injury is damn, damn and damn" (N.Y. DAILY NEWS, 10/14).