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SBD/Issue 21/Sponsorships, Advertising & MarketingPrint All
Big Brown's Career-Ending Injury Forces
Breeders' Cup Execs To Rework Some Ads
ANOTHER BLOW TO THE SPORT: In N.Y., Joe Drape writes Big Brown's retirement is "another setback for horse racing this year." Filly Eight Belles was euthanized after breaking down at the Kentucky Derby, and the industry "was scolded by a United States congressional subcommittee in June for its lax drug policies and faulty breeding" (N.Y. TIMES, 10/14). In L.A., Bill Dwyre writes by the time Jackson and Curlin trainer Steve Asmussen met the press yesterday, the "question of the day had changed from 'Will Curlin run?' to 'Will horse racing ever catch a break?'" The Big Brown-Curlin race was "to be a super matchup, a modern-day Affirmed-Alydar." Dwyre: "It was to call unprecedented attention to racing's biggest extravaganza, even if the public is unlikely to ever view the Breeders' Cup the same way it does the Triple Crown" (L.A. TIMES, 10/14). Also in L.A., Art Wilson: "Forget about that dream meeting ... that so many racing fans and industry officials had been anticipating" (L.A. DAILY NEWS, 10/14). In N.Y., Vic Ziegel writes under the header, "Big Brown's Injury Is Another Scratch For Racing World." Ziegel: "The only sane reaction to the news of Big Brown's injury is damn, damn and damn" (N.Y. DAILY NEWS, 10/14).
Jets Have Won Twice This Year
While Wearing Throwbacks
A BLACK UNVEILING: Hurricanes Retail Operations Manager James Blitch during the second period of last night's Red Wings-Hurricanes game said that the team's new alternate black jerseys in the RBC Center's store "could sell out of the first shipment of 1,500 replicas by the end of the game." Blitch had just one of C Rod Brind'Amour's No. 17 jerseys remaining, while C Eric Staal's No. 12 jerseys "had already sold out." Blitch said of the jerseys, "The red numbers make the jerseys pop" (Raleigh NEWS & OBSERVER, 10/14).
DESIGN DEBUT: In Pittsburgh, Rob Rossi reports the Penguins "will debut their alternate uniforms Nov. 15 at home against" the Sabres. The uniforms "will mirror the retro-themed ones worn" during the January 1, 2008, Amp Energy NHL Winter Classic. The alternate design consist of a "predominantly baby blue sweater and socks, with navy pants, gloves and helmet." The Penguins "have not worn an alternate uniform since 2001-02" (Pittsburgh TRIBUNE-REVIEW, 10/14).
IN A TIMELY FASHION: Timex yesterday announced a four-year deal with New York Road Runners to become the official timing sponsor of the ING N.Y. Marathon through 2011. Timex will receive on-site activation that includes the three start and finish clocks, four split-time clocks and the clocks on the lead vehicles for the men's, women's and wheelchair races (Timex). Timex also will run Internet and outdoor ads and a "First Timers" promotion that will "acknowledge participants who are running in their first marathon" (BRANDWEEK, 10/13 issue).
SERIOUS BUSINESS: In Chicago, Lewis Lazare reports ESW Partners, Chicago, has created for the AHL Chicago Wolves a "new television ad campaign designed for these difficult economic times." The campaign tag line is "Serious hockey. Serious fun." Lazare: "We could easily slam ESW for so shamelessly cribbing from one of the most beloved ad campaigns of recent memory, namely MasterCard's 'Priceless' work," but this commercial is "cleverly making the right point at the right moment to help move some Wolves tickets" (CHICAGO SUN-TIMES, 10/14).
NOTES: The Brewers and LF Ryan Braun "figure prominently in a new ad by Apple for the iPhone." The ad, which "appears to have debuted over the weekend," features Braun hitting a grand slam during a September 25 game against the Pirates (JSONLINE.com, 10/13)....LG Electronics Canada has signed a one-year deal with the Senators that includes LG-branded rinkboards at Scotiabank Place, along with additional branding opportunities inside and outside the arena (LG).