USOC Denies Boston Has Weakest '24 Bid USOC Decides To Bid For '24 Games S.F. Optimistic '24 Bid Will Be Different Meeting Could Narrow '24 Games City Options IOC Passes Sweeping Reform IOC Approves Changes To Bid Process Boston '24 Group Reportedly Eyes Stadium Site U.S. Bids For '24 Games All Under $5B Details Begin Emerging On DC 2024's Bid Plans S.F. Begins Effort To Land '24 Games
Cadbury Lined Up As 2012 Sponsor Amid Economic Uncertainty
Published October 14, 2008
STAYING ON TOP: Tribune Co. Olympic reporter Philip Hersh reports the USOC "has refrained from threatening to use its ultimate leverage," which would be to drop "out of the IOC's global sponsorship program because it prevents the USOC from seeking sponsors in the same categories (such as computers, information technology, soft drinks, credit cards)." If the USOC were to "sell those categories on its own, it almost certainly would bring in more dollars than what it gets from the percentage of global revenues." While dropping out of the IOC's program "would infuriate the IOC members who rail against the USOC for any reason, it would probably benefit U.S. athletes." The argument that it would "prevent any other U.S. city from becoming an Olympic host is specious, because the IOC needs the increased TV and sponsorship revenues that devolve from Games in the United States" (L.A. TIMES, 10/14).