IOC's '24/'28 Idea Not Going Over Well Budapest Drops Out Of '24 Games Race Rio Venues In Disrepair Six Months After Games Korean Political Turmoil Overshadows '18 Games Trump Gives First Public Support Of LA 2024 Bid LA 2024's Bid Reveals Ticket Prices City Council Approves LA 2024's Bid L.A. City Council Signs MOU With LA 2024 LA 2024 Envisions Using Two Stadiums For Cermonies IOC Says No Deadline On NHL/Oly Participation
Cadbury Lined Up As 2012 Sponsor Amid Economic Uncertainty
Published October 14, 2008
STAYING ON TOP: Tribune Co. Olympic reporter Philip Hersh reports the USOC "has refrained from threatening to use its ultimate leverage," which would be to drop "out of the IOC's global sponsorship program because it prevents the USOC from seeking sponsors in the same categories (such as computers, information technology, soft drinks, credit cards)." If the USOC were to "sell those categories on its own, it almost certainly would bring in more dollars than what it gets from the percentage of global revenues." While dropping out of the IOC's program "would infuriate the IOC members who rail against the USOC for any reason, it would probably benefit U.S. athletes." The argument that it would "prevent any other U.S. city from becoming an Olympic host is specious, because the IOC needs the increased TV and sponsorship revenues that devolve from Games in the United States" (L.A. TIMES, 10/14).