Bruin Sports Capital Acquires Deltatre Bridgestone Sees Smallest Field Since '01 Flurry Of Roster Moves Rocks NHL WNBA Mercury Honor The Late Pat Summitt AI Firm Tabbed For Automated MiLB Stories Chargers Stadium Initiative Dealt A Blow Inclement Weather Postpones CWS Finale Bill Simmons Takes Shots At James Dolan NFFC's Charges Against NFL Thrown Out Motorsports HOF To Re-Open In Daytona
SBD/Issue 21/OlympicsPrint All
STAYING ON TOP: Tribune Co. Olympic reporter Philip Hersh reports the USOC "has refrained from threatening to use its ultimate leverage," which would be to drop "out of the IOC's global sponsorship program because it prevents the USOC from seeking sponsors in the same categories (such as computers, information technology, soft drinks, credit cards)." If the USOC were to "sell those categories on its own, it almost certainly would bring in more dollars than what it gets from the percentage of global revenues." While dropping out of the IOC's program "would infuriate the IOC members who rail against the USOC for any reason, it would probably benefit U.S. athletes." The argument that it would "prevent any other U.S. city from becoming an Olympic host is specious, because the IOC needs the increased TV and sponsorship revenues that devolve from Games in the United States" (L.A. TIMES, 10/14).