Under Armour Launches Women's Campaign Fox Sports Broadcast Additions TWC Lowers Outlook Due To SportsNet LA WWE Network Hits 700,000 Subscribers NFL Players, Panini Reach Card Deal Rice Apologizes, Calls Suspension Out Of His Control Golisano Reportedly Could Still Bid For Bills Charter Nearing Deal With SEC Net NBA Adds Twitter Handle To Official Game Balls Classified Advertisements
SBD/Issue 21/OlympicsPrint All
STAYING ON TOP: Tribune Co. Olympic reporter Philip Hersh reports the USOC "has refrained from threatening to use its ultimate leverage," which would be to drop "out of the IOC's global sponsorship program because it prevents the USOC from seeking sponsors in the same categories (such as computers, information technology, soft drinks, credit cards)." If the USOC were to "sell those categories on its own, it almost certainly would bring in more dollars than what it gets from the percentage of global revenues." While dropping out of the IOC's program "would infuriate the IOC members who rail against the USOC for any reason, it would probably benefit U.S. athletes." The argument that it would "prevent any other U.S. city from becoming an Olympic host is specious, because the IOC needs the increased TV and sponsorship revenues that devolve from Games in the United States" (L.A. TIMES, 10/14).