SBD/Issue 21/Facilities & Venues

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  • Dodgers Tap William Morris To Sell Ad Space Throughout Ballpark

    Dodgers Look To Sell Ad Space On Bullpens,
    Dugouts, Base Lines In Dodger Stadium
    The Dodgers have "formed a partnership with the William Morris Agency of Beverly Hills to identify opportunities to rename parts" of Dodger Stadium and its planned $500M addition, according to Roger Vincent of the L.A. TIMES. The expansion is "intended to transform the ballpark into a year-round destination for dining, shopping and recreation -- and could also serve up numerous branding opportunities." Dodger Stadium will retain its name, but "much of the rest of the place is now available to be renamed -- for a price -- by corporate sponsors." Some of the available canvases to advertise on include the "bullpens, dugouts, base lines, outfield pavilions, parking gates, press box, Stadium Club, luxury suites and clubhouse." The team's "newly adopted spring training facilities in Arizona are also up for grabs." Vincent notes, "No sponsors have yet been named, but they will be courted -- and vigorously, no doubt." It was "not immediately clear how much the naming rights to various parts of the stadium and grounds might be worth -- or whether the team's success or failure in the current National League playoffs would be a factor." Meanwhile, William Morris "has promised that the company names will be tasteful." William Morris CEO Jim Wiatt said, "The Dodgers are a highly professional organization. We want to keep the class and integrity of this franchise." Dodgers Exec VP & COO Dennis Mannion "hopes to bring in brands that will resonate with different demographic groups in a way that will 'create a feeling of inside access for our fans'" (L.A. TIMES, 10/14).

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  • Texas, North Carolina Could Play Hoops At New Cowboys Stadium

    Univ. of Texas (UT) athletic department sources indicated that UT and Univ. of North Carolina (UNC) officials are "in serious discussions with the Cowboys" to host a men's basketball game early next season at the new $1.1B stadium in Arlington, according to Chuck Carlton of the DALLAS MORNING NEWS. Sources said that a likely date would be December 19, 2009, "as part of a home-and-home agreement." UT and UNC "would also meet in the 2010-11 season," probably in Greensboro, North Carolina. Sources said that the schools "still have to work out logistics and sign contracts." An official announcement "could be a month or more away" (DALLAS MORNING NEWS, 10/14). A UT spokesperson said that the matchup "could be the first in a four-game series" between the schools (AUSTIN AMERICAN-STATESMAN, 10/14). UNC is scheduled to play Michigan State in December at Ford Field. UNC Associate AD Steve Kirschner said playing basketball games at football venues is "not something we are specifically looking to do," but added when the "opportunity comes to play in unique venues like those we are happy to take a look at them" (THE DAILY).

    September 2009 Cowboys' first home game
    October 3, 2009 Texas A&M-Arkansas (football)
    December 2009 Big 12 Football Championship
    January 2, 2010 AT&T Cotton Bowl
    February 6, 2011 Super Bowl XLV
    October 5, 2013 Notre Dame-Arizona State (football)

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  • Poor Showing For NBA Preseason Game In Vegas Raises Questions

    Lakers-Kings Game In Las Vegas Draws
    Fewer Fans Than Recent NHL Game
    Sunday's Lakers-Kings NBA preseason game at the 18,776-seat Thomas & Mack Center in Las Vegas drew an announced crowd of 11,090, which is "not that good," according to Ron Kantowski of the LAS VEGAS SUN. The September 27 Avalanche-Kings NHL preseason game at the 17,157-seat MGM Grand Garden Arena in Las Vegas, which took place on a Saturday night opposite a Nevada-UNLV college football game at Sam Boyd Stadium, drew an announced crowd of 12,013 fans. Kantowski: "Make of those numbers what you will. But also know that a crowd of 11,090 is not going to cut it in the NBA" (, 10/13).

    SPRINTING AHEAD: In K.C., Jason Whitlock wrote under the header, "NBA Could Work Here If Given A Chance." K.C. has a "thirst for sporting entertainment," and the Sprint Center is a "sparkling success, the equal" of the adjacent Power & Light District developed by Baltimore-based developer Cordish Co. Friday's Trail Blazers-Hawks NBA preseason game at the Sprint Center featured a "few $10 tickets in the upper reaches of the arena, but most people paid between" $50-90 for the game. Sprint Center Dir of Communications & Marketing Shani Tate Ross: "We priced the game at NBA prices. We want people to get used to paying NBA/NHL prices." Whitlock: "I realize it was just a one-time affair, but I'm surprised Kansas Citians were willing to step out and pay [Chiefs President & GM] Carl Peterson prices for a nonfootball event, particularly in this brutal economic environment." Meanwhile, Whitlock wrote Cordish Co. Chair David Cordish, who has been critical of the Sprint Center's lack of a major tenant, "might want to keep his fingers away from his laptop for the next year or two," as his comments have done a "great deal of damage to the area" (K.C. STAR, 10/11).

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  • No one else has detailed naming rights data like this

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