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SBD/Issue 19/The Back of the Book
ESPN Sports Poll: Interest In MLB Playoffs
Published October 10, 2008
The ESPN Sports Poll, a service of TNS Sport, asked sports fans how interested they are in the MLB playoffs in general. The following are those that were at least a little bit interested and very interested in the '07 and '06 MLB playoffs. Also provided are '07 MLB fan and avid fan levels among each of the four DMA's remaining in this year's MLB playoffs (ESPN Sports Poll).
|
Interest in the MLB Playoffs ('07)
|
|||||
|
Level of Interest
|
Sports Fans
|
Males
|
Females
|
MLB Fans
|
Avid MLB Fans
|
|---|---|---|---|---|---|
|
|
n = 525
|
n = 276
|
n = 249
|
n = 352
|
n = 123
|
|
Interested
|
64.6%
|
70.6%
|
58.0%
|
85.4%
|
97.7%
|
| Very Interested |
25.1%
|
32.6%
|
16.8%
|
34.7%
|
71.7%
|
|
Interest in the MLB Playoffs ('06)
|
|||||
|
Level of Interest
|
Sports Fans
|
Males
|
Females
|
MLB Fans
|
Avid MLB Fans
|
|---|---|---|---|---|---|
|
|
n = 658
|
n = 362
|
n = 297
|
n = 454
|
n = 183
|
| Interested |
61.8%
|
64.5%
|
58.6%
|
82.2%
|
88.5%
|
| Very Interested |
23.4%
|
29.3%
|
16.3%
|
32.6%
|
57.4%
|
|
Interest in MLB Among DMAs Currently in This Year's Playoffs*
|
|||||
|
Avidity Level
|
U.S. Pop
|
Boston
|
Philadelphia
|
L.A.
|
Tampa
|
|---|---|---|---|---|---|
|
|
n = 457
|
n = 457
|
n = 705
|
n = 1,432
|
n = 333
|
| Fan |
61.8%
|
81.2%
|
64.3%
|
65.0%
|
57.4%
|
| Avid Fan |
21.7%
|
42.7%
|
22.3%
|
26.1%
|
17.2%
|
NOTE: As measured for the full year '07.
