SBD / Issue 19 / Yahoo Inks Paul Pierce To Pitch Fantasy Hoops

SBD/Issue 19/Sponsorships, Advertising & Marketing

Yahoo Signs Paul Pierce As Spokesperson For Fantasy Basketball

Published October 10, 2008

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By Eric Fisher, Staff Writer, SportsBusiness Journal

Yahoo Sports has signed Celtics F Paul Pierce to be its spokesperson for the company's fantasy basketball products. Pierce will make a variety of TV and radio appearances to promote the games and will also be featured in print and online advertising. Yahoo earlier this year used Phillies SS Jimmy Rollins to tout its fantasy baseball products and Browns WR Braylon Edwards for fantasy football.

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