- Blackhawks Revamp Marketing Campaign
- Howard Baldwin Returns To Hartford Hockey
- NHL Franchise Notes
- NHL Media Notes
- Catching Up With The CBC's Scott Moore
- MLSE Unveils Maple Leaf Square Development
- NHL Opens Season With Momentum
- Behind Consol Energy's Deal For Pens' Aren ...
- Canadiens Tops In NHL On Facebook, Twitter
- NHL Teams Seek More Traditional Jersey Loo ...
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SBD/Issue 18/NHL Season Preview
Rink Roundup: NHL Teams Roll Out '08-09 Marketing Slogans
Published October 9, 2008
The chart below presents the slogans and ad themes teams are using to promote the '08-09 season (THE DAILY).
|
TEAM
|
SLOGAN
|
TEAM
|
SLOGAN
|
|---|---|---|---|
|
Avalanche
|
The Colorado Avalanche
Hockey Experience |
Kings
|
Pride = Passion = Power
|
|
Blackhawks
|
One Goal
|
Lightning
|
My Game. My Team. My Town.
|
|
Blues
|
Whatever It Takes
|
Maple Leafs
|
Spirit Is Everything
|
| Blue Jackets | Carry The Flag | Oilers | Thirty Years Young |
| Bruins | We Want It As Bad As You | Panthers | It'll Do That To You |
| Canadiens | Where HISTORY Is PLAYED | Penguins | TBA |
| Canucks | We Are All Canucks | Predators | It Stays With You |
| Capitals | Red Is Caps Hockey | Rangers | I Am A Ranger |
| Coyotes | Be Coyotes Cool | Red Wings | None |
| Devils | Jersey's Team | Sabres | None |
| Ducks | None | Senators | Sens Army -- A Force United |
| Flames | We Are … The C Of Red | Sharks | This Is Sharks Territory |
| Flyers | Hungry For More | Stars | Our Team. Our Time. |
| Hurricanes | Our Team. Our Tradition. | Thrashers | Become One In Blueland |
| Islanders | Experience: Islanders Hockey | Wild | We Are The Team Of 18,000 |
NOTES: The Canadiens are beginning a 14-month celebration of their 100th anniversary as a franchise. Visual marketing ads will integrate color shots of current players with vintage black and white photos featuring legendary opponents….The Oilers are celebrating their 30th anniversary as part of the NHL this season....The Canucks are directing fans to a new online Fan Zone on their Web site....The Penguins will announce their slogan before their home opener on Saturday.
