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SBD/Issue 18/NHL Season Preview
ESPN Sports Poll: Interest In The NHL
Published October 9, 2008
The ESPN Sports Poll, a service of TNS Sport, asked all U.S. respondents from January through December how interested they are in the NHL. Those that are at least a little bit interested are considered fans. Fans of the NHL also are asked a series of questions about their attendance and viewing habits. The following are attending and viewing responses of NHL fans from '04-07 (ESPN Sports Poll).
|
Interest In The NHL
|
||||
|
Avidity Level
|
'07
(n = 27,628) |
'06
(n = 27,825) |
'05
(n = 29,437) |
'04
(n = 24,951 |
|---|---|---|---|---|
| NHL Fans |
32.8%
|
31.6%
|
28.6%
|
33.5%
|
| NHL Avid Fans |
6.9%
|
6.5%
|
6.1%
|
6.8%
|
|
How Many NHL Games Have You Attended During The Past 12 Months?
(Asked of NHL Fans) |
||||
|
# Games Attended
|
'07
(n =1,728) |
'06
(n = 1,775) |
'05
(n = 1,186) |
'04
(n = 940) |
|---|---|---|---|---|
|
0
|
80.5%
|
78.6%
|
84.1%
|
75.7%
|
|
1
|
8.9%
|
9.9%
|
6.1%
|
10.7%
|
|
2
|
4.5%
|
5.2%
|
4.3%
|
6.0%
|
|
3
|
2.0%
|
1.9%
|
1.9%
|
2.5%
|
|
4+
|
4.1%
|
4.4%
|
3.6%
|
5.1%
|
|
NHL TV Viewing Habits (Asked of NHL Fans During The Season)
|
||||
|
Watched NHL game on TV during
the past 12 months |
'07
(n = 3,464) |
'06
(n = 3,440) |
'05
(n/a) |
'04
(n = 3,412) |
|---|---|---|---|---|
|
Yes
|
63.4%
|
66.3%
|
n/a
|
66.3%
|
|
NHL games watched on TV
during the past week |
'07
(n = 1,509) |
'06
(n = 1,612) |
'05
(n = 1,194) |
'04
(n = 1,194) |
|
0
|
51.4%
|
55.4%
|
52.7%
|
50.4%
|
|
1
|
23.1%
|
20.0%
|
20.1%
|
21.3%
|
|
2
|
13.0%
|
13.5%
|
13.5%
|
14.1%
|
|
3
|
4.6%
|
4.6%
|
7.0%
|
6.7%
|
|
4+
|
7.9%
|
6.5%
|
6.7%
|
7.5%
|
|
Why Are You Watching An
NHL Game? |
'07
(n = 2,171) |
'06
(n = 2,240) |
'05
(n = 1,149) |
'04
(n = 2,242) |
|
Plan to watch
|
45.2%
|
46.4%
|
49.9%
|
49.1%
|
|
Select from other available options
|
10.7%
|
10.4%
|
9.5%
|
9.9%
|
|
Discover while while flipping channels
|
44.1%
|
43.2%
|
40.5%
|
41.0%
|
