SBD / Issue 17 / Reebok Edge NHL Jersey Top Seller

SBD/Issue 17/Sponsorships, Advertising & Marketing

Reebok Edge NHL Jersey Top Seller At NHL Powered By Reebok Store

Published October 8, 2008

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The top selling item at the NHL Powered By Reebok store in N.Y. during its first year of business was the new Reebok Edge NHL Jerseys. Rangers jerseys were the best-seller, followed by Penguins jersey (NHL). In Boston, Chris Reidy wrote the "popularity of Penguins paraphernalia at the NHL/Reebok store may be explained by admiration of the phenomenal Sidney Crosby." With "product-moving stars like Crosby," Reebok said that it is expecting that the store "will more than double its projected sales figure for 2008" (BOSTON.com, 10/7). Below is a chart of the top 10 selling teams at the NHL Powered By Reebok store since it opened last October 12.

RANK
TEAM
1
Rangers
2
Penguins
3
 Devils
4
 Red Wings
5
 Islanders
6
 Flyers
7
 Maple Leafs
8
 Sabres
9
 Bruins
10
 Capitals
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