SBJ In-Depth: Mixed Martial Arts

Two years after many people crowned mixed martial arts as the next hot sport, some properties have felt the financial squeeze and taken a beating themselves. We will look at what went wrong with some of the business models and examine what the future holds for the sport. What will it take to attract more sponsors, given the sport’s violent nature, and what are the keys for building a loyal television audience? These are just some of the questions we’ll tackle in this broad examination of the sport. Publishing Date: Nov. 3 Ad Close: Oct. 20 Materials Close: Oct. 22

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