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SBD/Issue 8/Sports Media
Fresh Sheet Of Ice: NHL Launching Redesigned Web Site Tomorrow
Published September 23, 2008
|NHL Tomorrow To Launch Public
Beta Of Redesigned Web Site
LOW-RISK MOVE: The NHL said that its TV revenues are "so much smaller than those of giants like the NFL that it has the freedom to experiment with online video without the risk of angering its television partners." Collins: "We're not encumbered by big national rights." Collins added that "aggressive moves in digital ... are 'essential to our success.'" The WALL STREET JOURNAL's Stephanie Kang reports the league "plans to charge online subscribers a relatively steep $169 a season year for the streaming-video service," compared to MLB, which "charges about $120, for more games." The NBA last season streamed games on NBA.com as "part of its $179 NBA League Pass subscription" (WALL STREET JOURNAL, 9/23).