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SBD/Issue 6/The Back of the Book
ESPN Sports Poll: Favorite Banking Institutions
Published September 19, 2008
The ESPN Sports Poll, a service of TNS Sport, asked respondents age 21+ to name the banking institutions that come first to mind. The following are the top ten banking institutions named for the full year '07 and '06 (ESPN Sports Poll).
|
BANK ('07)
|
%
(n = 20,607) |
BANK ('06)
|
%
(n = 22, 574) |
|---|---|---|---|
|
Bank of America
|
16.5 %
|
Bank of America |
15.8 %
|
|
Wells Fargo
|
6.1 %
|
Wells Fargo |
5.4 %
|
| Wachovia |
5.3 %
|
Wachovia |
4.8 %
|
| Chase/ JP Morgan Chase |
5.2 %
|
Chase/ JP Morgan Chase |
4.5 %
|
| Washington Mutual |
3.9 %
|
Washington Mutual |
2.9 %
|
| Credit Unions (unspecified) |
2.8 %
|
Citibank |
2.4 %
|
| US Bank |
2.5 %
|
Credit Unions (unspecified) |
2.1 %
|
| Citibank |
2.3 %
|
US Bank |
2.0 %
|
| First National Bank |
1.8 %
|
First National Bank |
1.6 %
|
| National City |
1.7 %
|
Citizens Bank |
1.5 %
|
| Other |
12.9 %
|
Other |
19.0 %
|
